Ethnically targeted advertising : views of those not targeted

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Ethnically targeted advertising : views of those not targeted

This paper sets out to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional, and behavioral reactions.

Bibliographic Details
Main Author:	Ernest Cyril, de Run
Format:	Article
Language:	English English
Published:	Asia Pacific Journal of Marketing and Logistics 2007
Subjects:	AC Collections. Series. Collected works BJ Ethics H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/534/ http://ir.unimas.my/id/eprint/534/1/16%20Ethnically%20targeted%20advertising%20Views%20of%20those%20not%20targeted.pdf http://ir.unimas.my/id/eprint/534/2/16Ethnically%20targeted%20advertising%20Views%20of%20those%20not%20targeted%20%28abstract%29.pdf

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