Ethnically targeted advertising : views of those not targeted
This paper sets out to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional, and behavioral reactions.
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| Format: | Article |
| Language: | English English |
| Published: |
Asia Pacific Journal of Marketing and Logistics
2007
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| Online Access: | http://ir.unimas.my/id/eprint/534/ http://ir.unimas.my/id/eprint/534/1/16%20Ethnically%20targeted%20advertising%20Views%20of%20those%20not%20targeted.pdf http://ir.unimas.my/id/eprint/534/2/16Ethnically%20targeted%20advertising%20Views%20of%20those%20not%20targeted%20%28abstract%29.pdf |
| _version_ | 1848834562766929920 |
|---|---|
| author | Ernest Cyril, de Run |
| author_facet | Ernest Cyril, de Run |
| author_sort | Ernest Cyril, de Run |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | This paper sets out to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional, and behavioral reactions. |
| first_indexed | 2025-11-15T05:53:57Z |
| format | Article |
| id | unimas-534 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T05:53:57Z |
| publishDate | 2007 |
| publisher | Asia Pacific Journal of Marketing and Logistics |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-5342016-04-14T06:37:15Z http://ir.unimas.my/id/eprint/534/ Ethnically targeted advertising : views of those not targeted Ernest Cyril, de Run AC Collections. Series. Collected works BJ Ethics H Social Sciences (General) This paper sets out to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional, and behavioral reactions. Asia Pacific Journal of Marketing and Logistics 2007 Article PeerReviewed text en http://ir.unimas.my/id/eprint/534/1/16%20Ethnically%20targeted%20advertising%20Views%20of%20those%20not%20targeted.pdf text en http://ir.unimas.my/id/eprint/534/2/16Ethnically%20targeted%20advertising%20Views%20of%20those%20not%20targeted%20%28abstract%29.pdf Ernest Cyril, de Run (2007) Ethnically targeted advertising : views of those not targeted. Ethnically targeted advertising : views of those not targeted, 19 (3). |
| spellingShingle | AC Collections. Series. Collected works BJ Ethics H Social Sciences (General) Ernest Cyril, de Run Ethnically targeted advertising : views of those not targeted |
| title | Ethnically targeted advertising : views of those not targeted |
| title_full | Ethnically targeted advertising : views of those not targeted |
| title_fullStr | Ethnically targeted advertising : views of those not targeted |
| title_full_unstemmed | Ethnically targeted advertising : views of those not targeted |
| title_short | Ethnically targeted advertising : views of those not targeted |
| title_sort | ethnically targeted advertising : views of those not targeted |
| topic | AC Collections. Series. Collected works BJ Ethics H Social Sciences (General) |
| url | http://ir.unimas.my/id/eprint/534/ http://ir.unimas.my/id/eprint/534/1/16%20Ethnically%20targeted%20advertising%20Views%20of%20those%20not%20targeted.pdf http://ir.unimas.my/id/eprint/534/2/16Ethnically%20targeted%20advertising%20Views%20of%20those%20not%20targeted%20%28abstract%29.pdf |