Customer service personnel’s perceptions of customers: The case of a telecommunications firm

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Customer service personnel’s perceptions of customers: The case of a telecommunications firm

This paper sets out to extend current knowledge on perception of customer service personnel (CSP) towards customers. It examines these perceptions by employing the CAB Paradigm, utilizing an interview followed by questionnaires based on the interview findings for CSPs in a telecommunications firm in...

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Bibliographic Details
Main Authors:	Ernest Cyril, de Run, Thang, Florence Chin-Yin
Format:	Article
Language:	English English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2007
Subjects:	HE Transportation and Communications HM Sociology
Online Access:	http://ir.unimas.my/id/eprint/527/ http://ir.unimas.my/id/eprint/527/1/15%20customer%20service%20personnel%27s%20perceptions%20of%20customers%20%28%20abstract%29.pdf http://ir.unimas.my/id/eprint/527/2/15%20customer%20service%20personnel%27s%20perceptions%20of%20customers.pdf

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