Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia

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Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia

This research sets out to determine the changes in attitude, emotion and behaviour of respondents to packaging using Bahasa Malaysia or Chinese in a multicultural Asian country, Malaysia. The findings of this research indicate that respondents reacted more favorably to product packaging imprinted in...

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Bibliographic Details
Main Authors:	Ernest Cyril, de Run, Fah, Chin Sien
Format:	Article
Language:	English English
Published:	Sunway Academic Journal 2006
Subjects:	AC Collections. Series. Collected works HB Economic Theory P Philology. Linguistics
Online Access:	http://ir.unimas.my/id/eprint/526/ http://ir.unimas.my/id/eprint/526/2/13%20LANGUAGE%20USE%20IN%20PACKAGING%20THE%20REACTION%20OF%20Malay%20and%20chainises%20consumers%20in%20Malaysia.pdf http://ir.unimas.my/id/eprint/526/13/CHIN%20SIEN%20FAH.pdf

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