Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia
This research sets out to determine the changes in attitude, emotion and behaviour of respondents to packaging using Bahasa Malaysia or Chinese in a multicultural Asian country, Malaysia. The findings of this research indicate that respondents reacted more favorably to product packaging imprinted in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
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Sunway Academic Journal
2006
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| Online Access: | http://ir.unimas.my/id/eprint/526/ http://ir.unimas.my/id/eprint/526/2/13%20LANGUAGE%20USE%20IN%20PACKAGING%20THE%20REACTION%20OF%20Malay%20and%20chainises%20consumers%20in%20Malaysia.pdf http://ir.unimas.my/id/eprint/526/13/CHIN%20SIEN%20FAH.pdf |
| _version_ | 1848834560411828224 |
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| author | Ernest Cyril, de Run Fah, Chin Sien |
| author_facet | Ernest Cyril, de Run Fah, Chin Sien |
| author_sort | Ernest Cyril, de Run |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | This research sets out to determine the changes in attitude, emotion and behaviour of respondents to packaging using Bahasa Malaysia or Chinese in a multicultural Asian country, Malaysia. The findings of this research indicate that respondents reacted more favorably to product packaging imprinted in their own ethnic language. However, there is no significant difference between respondents in their attitude towards the company, indicating that there is a disparity between consumer reaction towards the company and its product packaging. |
| first_indexed | 2025-11-15T05:53:55Z |
| format | Article |
| id | unimas-526 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T05:53:55Z |
| publishDate | 2006 |
| publisher | Sunway Academic Journal |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-5262021-07-12T13:12:11Z http://ir.unimas.my/id/eprint/526/ Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia Ernest Cyril, de Run Fah, Chin Sien AC Collections. Series. Collected works HB Economic Theory P Philology. Linguistics This research sets out to determine the changes in attitude, emotion and behaviour of respondents to packaging using Bahasa Malaysia or Chinese in a multicultural Asian country, Malaysia. The findings of this research indicate that respondents reacted more favorably to product packaging imprinted in their own ethnic language. However, there is no significant difference between respondents in their attitude towards the company, indicating that there is a disparity between consumer reaction towards the company and its product packaging. Sunway Academic Journal 2006 Article PeerReviewed text en http://ir.unimas.my/id/eprint/526/2/13%20LANGUAGE%20USE%20IN%20PACKAGING%20THE%20REACTION%20OF%20Malay%20and%20chainises%20consumers%20in%20Malaysia.pdf text en http://ir.unimas.my/id/eprint/526/13/CHIN%20SIEN%20FAH.pdf Ernest Cyril, de Run and Fah, Chin Sien (2006) Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia. Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia., 3. pp. 133-145. |
| spellingShingle | AC Collections. Series. Collected works HB Economic Theory P Philology. Linguistics Ernest Cyril, de Run Fah, Chin Sien Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia |
| title | Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia |
| title_full | Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia |
| title_fullStr | Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia |
| title_full_unstemmed | Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia |
| title_short | Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia |
| title_sort | language use in packaging : the reaction of malay and chinese consumers in malaysia |
| topic | AC Collections. Series. Collected works HB Economic Theory P Philology. Linguistics |
| url | http://ir.unimas.my/id/eprint/526/ http://ir.unimas.my/id/eprint/526/2/13%20LANGUAGE%20USE%20IN%20PACKAGING%20THE%20REACTION%20OF%20Malay%20and%20chainises%20consumers%20in%20Malaysia.pdf http://ir.unimas.my/id/eprint/526/13/CHIN%20SIEN%20FAH.pdf |