Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers

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Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers

This paper reports the findings of an empirical study on the information behavior of 179 SME elite managers based in Sarawak, Malaysia. The purpose of the paper was to make available its findings for marketing managers to develop an appropriate promotion strategy that would reach such elite managers...

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Bibliographic Details
Main Authors:	Ernest Cyril, de Run, Siti Hasnah, Hassan
Format:	Article
Language:	English English
Published:	Journal of Asia Pacific Marketing 2003
Subjects:	AC Collections. Series. Collected works H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/523/ http://ir.unimas.my/id/eprint/523/1/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin%20%28%20abstract%29.pdf http://ir.unimas.my/id/eprint/523/2/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin.pdf

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