Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers
This paper reports the findings of an empirical study on the information behavior of 179 SME elite managers based in Sarawak, Malaysia. The purpose of the paper was to make available its findings for marketing managers to develop an appropriate promotion strategy that would reach such elite managers...
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| Format: | Article |
| Language: | English English |
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Journal of Asia Pacific Marketing
2003
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| Online Access: | http://ir.unimas.my/id/eprint/523/ http://ir.unimas.my/id/eprint/523/1/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin%20%28%20abstract%29.pdf http://ir.unimas.my/id/eprint/523/2/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin.pdf |
| _version_ | 1848834559634833408 |
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| author | Ernest Cyril, de Run Siti Hasnah, Hassan |
| author_facet | Ernest Cyril, de Run Siti Hasnah, Hassan |
| author_sort | Ernest Cyril, de Run |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | This paper reports the findings of an empirical study on the information behavior of 179 SME elite managers based in Sarawak, Malaysia. The purpose of the paper was to make available its findings for marketing managers to develop an appropriate promotion strategy that would reach such elite managers. This paper details SME elite managers ranking of important, reliable and most often used information sources by industry, equity and overall. The paper also notes the difference in personal and impersonal information sources importance, reliability and use by industry, equity and overall… |
| first_indexed | 2025-11-15T05:53:54Z |
| format | Article |
| id | unimas-523 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T05:53:54Z |
| publishDate | 2003 |
| publisher | Journal of Asia Pacific Marketing |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-5232016-04-14T06:38:47Z http://ir.unimas.my/id/eprint/523/ Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers Ernest Cyril, de Run Siti Hasnah, Hassan AC Collections. Series. Collected works H Social Sciences (General) This paper reports the findings of an empirical study on the information behavior of 179 SME elite managers based in Sarawak, Malaysia. The purpose of the paper was to make available its findings for marketing managers to develop an appropriate promotion strategy that would reach such elite managers. This paper details SME elite managers ranking of important, reliable and most often used information sources by industry, equity and overall. The paper also notes the difference in personal and impersonal information sources importance, reliability and use by industry, equity and overall… Journal of Asia Pacific Marketing 2003 Article PeerReviewed text en http://ir.unimas.my/id/eprint/523/1/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin%20%28%20abstract%29.pdf text en http://ir.unimas.my/id/eprint/523/2/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin.pdf Ernest Cyril, de Run and Siti Hasnah, Hassan (2003) Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers. Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers, 2 (2). p. 56. |
| spellingShingle | AC Collections. Series. Collected works H Social Sciences (General) Ernest Cyril, de Run Siti Hasnah, Hassan Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers |
| title | Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers |
| title_full | Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers |
| title_fullStr | Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers |
| title_full_unstemmed | Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers |
| title_short | Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers |
| title_sort | evaluation of information sources : a study of sarawakian business-to-business elite managers |
| topic | AC Collections. Series. Collected works H Social Sciences (General) |
| url | http://ir.unimas.my/id/eprint/523/ http://ir.unimas.my/id/eprint/523/1/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin%20%28%20abstract%29.pdf http://ir.unimas.my/id/eprint/523/2/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin.pdf |