An Analysis Of Luxury Product Purchasing Behavior Of Malaysian University Students

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An Analysis Of Luxury Product Purchasing Behavior Of Malaysian University Students

This paper examines the factors influencing the purchase of luxury products among Generation Y from the perspective of Malaysian university students. Self administered questionnaires were distributed to 450 students in five Malaysian public universities. In addition to questions regarding reasons fo...

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Bibliographic Details
Main Authors:	Ayupp, Kartinah, Noor Ling, Lee, Tudin, A Rabaah
Format:	Article
Language:	English
Published:	Asian Journal Of Social Sciences & Humanities 2013
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/5188/ http://ir.unimas.my/id/eprint/5188/1/an%20analysis%20of%20luxury%20product%20purchasing%20behavior%20of%20malaysian%20univerisity%20students%20%28abstract%29.pdf

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