An Analysis Of Luxury Product Purchasing Behavior Of Malaysian University Students
This paper examines the factors influencing the purchase of luxury products among Generation Y from the perspective of Malaysian university students. Self administered questionnaires were distributed to 450 students in five Malaysian public universities. In addition to questions regarding reasons fo...
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| Format: | Article |
| Language: | English |
| Published: |
Asian Journal Of Social Sciences & Humanities
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/5188/ http://ir.unimas.my/id/eprint/5188/1/an%20analysis%20of%20luxury%20product%20purchasing%20behavior%20of%20malaysian%20univerisity%20students%20%28abstract%29.pdf |
| _version_ | 1848835603885457408 |
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| author | Ayupp, Kartinah Noor Ling, Lee Tudin, A Rabaah |
| author_facet | Ayupp, Kartinah Noor Ling, Lee Tudin, A Rabaah |
| author_sort | Ayupp, Kartinah |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | This paper examines the factors influencing the purchase of luxury products among Generation Y from the perspective of Malaysian university students. Self administered questionnaires were distributed to 450 students in five Malaysian public universities. In addition to questions regarding reasons for purchasing luxury products, the influential factors investigated are (a) income and social class; (b) learning and memory; (c) motivation and value; (d) perception; (e) personality and
lifestyle; (f) marketing mix; (g) group influence; and (h) the environment and situation. The results indicated that income and social class are the leading factors
influencing purchase of luxury products in the sample population. Based on the findings, implications for companies are discussed and further research is suggested. |
| first_indexed | 2025-11-15T06:10:30Z |
| format | Article |
| id | unimas-5188 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:10:30Z |
| publishDate | 2013 |
| publisher | Asian Journal Of Social Sciences & Humanities |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-51882017-03-01T07:27:58Z http://ir.unimas.my/id/eprint/5188/ An Analysis Of Luxury Product Purchasing Behavior Of Malaysian University Students Ayupp, Kartinah Noor Ling, Lee Tudin, A Rabaah H Social Sciences (General) This paper examines the factors influencing the purchase of luxury products among Generation Y from the perspective of Malaysian university students. Self administered questionnaires were distributed to 450 students in five Malaysian public universities. In addition to questions regarding reasons for purchasing luxury products, the influential factors investigated are (a) income and social class; (b) learning and memory; (c) motivation and value; (d) perception; (e) personality and lifestyle; (f) marketing mix; (g) group influence; and (h) the environment and situation. The results indicated that income and social class are the leading factors influencing purchase of luxury products in the sample population. Based on the findings, implications for companies are discussed and further research is suggested. Asian Journal Of Social Sciences & Humanities 2013 Article PeerReviewed text en http://ir.unimas.my/id/eprint/5188/1/an%20analysis%20of%20luxury%20product%20purchasing%20behavior%20of%20malaysian%20univerisity%20students%20%28abstract%29.pdf Ayupp, Kartinah and Noor Ling, Lee and Tudin, A Rabaah (2013) An Analysis Of Luxury Product Purchasing Behavior Of Malaysian University Students. Asian Journal Of Social Sciences & Humanities, 2 (4). pp. 219-227. ISSN 2186-8492 |
| spellingShingle | H Social Sciences (General) Ayupp, Kartinah Noor Ling, Lee Tudin, A Rabaah An Analysis Of Luxury Product Purchasing Behavior Of Malaysian University Students |
| title | An Analysis Of Luxury Product Purchasing Behavior Of Malaysian University Students |
| title_full | An Analysis Of Luxury Product Purchasing Behavior Of Malaysian University Students |
| title_fullStr | An Analysis Of Luxury Product Purchasing Behavior Of Malaysian University Students |
| title_full_unstemmed | An Analysis Of Luxury Product Purchasing Behavior Of Malaysian University Students |
| title_short | An Analysis Of Luxury Product Purchasing Behavior Of Malaysian University Students |
| title_sort | analysis of luxury product purchasing behavior of malaysian university students |
| topic | H Social Sciences (General) |
| url | http://ir.unimas.my/id/eprint/5188/ http://ir.unimas.my/id/eprint/5188/1/an%20analysis%20of%20luxury%20product%20purchasing%20behavior%20of%20malaysian%20univerisity%20students%20%28abstract%29.pdf |