Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities

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Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities

The paper determines to discover Iban and Chinese beliefs of the tactics that advertisers use and the overall attitude towards advertisements through a specially designed questionnaire. The study would also like to see if ethnic identification influences the ethnicsʼ beliefs and skepticism towards a...

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Bibliographic Details
Main Author:	Dennis, Achil
Format:	Thesis
Language:	English English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2002
Subjects:	HF Commerce
Online Access:	http://ir.unimas.my/id/eprint/428/ http://ir.unimas.my/id/eprint/428/9/Dennis%20Achil%20Abstract.pdf http://ir.unimas.my/id/eprint/428/8/Dennis%20Achil%20ft.pdf

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