Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities
The paper determines to discover Iban and Chinese beliefs of the tactics that advertisers use and the overall attitude towards advertisements through a specially designed questionnaire. The study would also like to see if ethnic identification influences the ethnicsʼ beliefs and skepticism towards a...
| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2002
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| Online Access: | http://ir.unimas.my/id/eprint/428/ http://ir.unimas.my/id/eprint/428/9/Dennis%20Achil%20Abstract.pdf http://ir.unimas.my/id/eprint/428/8/Dennis%20Achil%20ft.pdf |
| _version_ | 1848834541769195520 |
|---|---|
| author | Dennis, Achil |
| author_facet | Dennis, Achil |
| author_sort | Dennis, Achil |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | The paper determines to discover Iban and Chinese beliefs of the tactics that advertisers use and the overall attitude towards advertisements through a specially designed questionnaire. The study would also like to see if ethnic identification influences the ethnicsʼ beliefs and skepticism towards advertisements. |
| first_indexed | 2025-11-15T05:53:37Z |
| format | Thesis |
| id | unimas-428 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T05:53:37Z |
| publishDate | 2002 |
| publisher | Universiti Malaysia Sarawak, (UNIMAS) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-4282025-04-09T08:34:11Z http://ir.unimas.my/id/eprint/428/ Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities Dennis, Achil HF Commerce The paper determines to discover Iban and Chinese beliefs of the tactics that advertisers use and the overall attitude towards advertisements through a specially designed questionnaire. The study would also like to see if ethnic identification influences the ethnicsʼ beliefs and skepticism towards advertisements. Universiti Malaysia Sarawak, (UNIMAS) 2002 Thesis NonPeerReviewed text en http://ir.unimas.my/id/eprint/428/9/Dennis%20Achil%20Abstract.pdf text en http://ir.unimas.my/id/eprint/428/8/Dennis%20Achil%20ft.pdf Dennis, Achil (2002) Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities. Masters thesis, Universiti Malaysia Sarawak (UNIMAS). |
| spellingShingle | HF Commerce Dennis, Achil Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities |
| title | Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities |
| title_full | Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities |
| title_fullStr | Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities |
| title_full_unstemmed | Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities |
| title_short | Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities |
| title_sort | advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities |
| topic | HF Commerce |
| url | http://ir.unimas.my/id/eprint/428/ http://ir.unimas.my/id/eprint/428/9/Dennis%20Achil%20Abstract.pdf http://ir.unimas.my/id/eprint/428/8/Dennis%20Achil%20ft.pdf |