Information Sources and Factors Influencing Students' Selection of Universiti Malaysia Sarawak.

This study investigated the information sources students used to obtain information about University Malaysia Sarawak (UNIMAS) and the factors that contributed to students' selection of UNIMAS as their university of choice. This study employed a cross-sectional survey research design involving...

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Main Authors: Songan, Peter, Hong, Kian Sam, Tonga, Noweg, Rahman, Abdul, Tan, Kok Wah
Format: Working Paper
Language:English
Published: Universiti Malaysia Sarawak (UNIMAS) 2009
Subjects:
Online Access:http://ir.unimas.my/id/eprint/3878/
http://ir.unimas.my/id/eprint/3878/1/Songan%2C%20P.pdf
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author Songan, Peter
Hong, Kian Sam
Tonga, Noweg
Rahman, Abdul
Tan, Kok Wah
author_facet Songan, Peter
Hong, Kian Sam
Tonga, Noweg
Rahman, Abdul
Tan, Kok Wah
author_sort Songan, Peter
building UNIMAS Institutional Repository
collection Online Access
description This study investigated the information sources students used to obtain information about University Malaysia Sarawak (UNIMAS) and the factors that contributed to students' selection of UNIMAS as their university of choice. This study employed a cross-sectional survey research design involving 1396 first-year students in UNIMAS. "Ihe two major information sources which the students depended upon for information on UNIMAS were "word of mouth from friends and relatives" and "UNIMAS website". The major factors influencing student choice of UNIMAS were "academic program choice" and "quality of teaching and academics". Academic program choice refers to students' confidence in their ability to meet the demands of the program, good reputation with employers, past graduates' satisfactions with the program, employment rates of past graduates and future prospect of the program. The quality of teaching and academics encompasses the variety of teaching approaches, the use of ICT, quality of academics and academic support services.
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format Working Paper
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institution Universiti Malaysia Sarawak
institution_category Local University
language English
last_indexed 2025-11-15T06:06:01Z
publishDate 2009
publisher Universiti Malaysia Sarawak (UNIMAS)
recordtype eprints
repository_type Digital Repository
spelling unimas-38782022-12-08T03:06:30Z http://ir.unimas.my/id/eprint/3878/ Information Sources and Factors Influencing Students' Selection of Universiti Malaysia Sarawak. Songan, Peter Hong, Kian Sam Tonga, Noweg Rahman, Abdul Tan, Kok Wah AC Collections. Series. Collected works This study investigated the information sources students used to obtain information about University Malaysia Sarawak (UNIMAS) and the factors that contributed to students' selection of UNIMAS as their university of choice. This study employed a cross-sectional survey research design involving 1396 first-year students in UNIMAS. "Ihe two major information sources which the students depended upon for information on UNIMAS were "word of mouth from friends and relatives" and "UNIMAS website". The major factors influencing student choice of UNIMAS were "academic program choice" and "quality of teaching and academics". Academic program choice refers to students' confidence in their ability to meet the demands of the program, good reputation with employers, past graduates' satisfactions with the program, employment rates of past graduates and future prospect of the program. The quality of teaching and academics encompasses the variety of teaching approaches, the use of ICT, quality of academics and academic support services. Universiti Malaysia Sarawak (UNIMAS) 2009 Working Paper NonPeerReviewed text en http://ir.unimas.my/id/eprint/3878/1/Songan%2C%20P.pdf Songan, Peter and Hong, Kian Sam and Tonga, Noweg and Rahman, Abdul and Tan, Kok Wah (2009) Information Sources and Factors Influencing Students' Selection of Universiti Malaysia Sarawak. [Working Paper]
spellingShingle AC Collections. Series. Collected works
Songan, Peter
Hong, Kian Sam
Tonga, Noweg
Rahman, Abdul
Tan, Kok Wah
Information Sources and Factors Influencing Students' Selection of Universiti Malaysia Sarawak.
title Information Sources and Factors Influencing Students' Selection of Universiti Malaysia Sarawak.
title_full Information Sources and Factors Influencing Students' Selection of Universiti Malaysia Sarawak.
title_fullStr Information Sources and Factors Influencing Students' Selection of Universiti Malaysia Sarawak.
title_full_unstemmed Information Sources and Factors Influencing Students' Selection of Universiti Malaysia Sarawak.
title_short Information Sources and Factors Influencing Students' Selection of Universiti Malaysia Sarawak.
title_sort information sources and factors influencing students' selection of universiti malaysia sarawak.
topic AC Collections. Series. Collected works
url http://ir.unimas.my/id/eprint/3878/
http://ir.unimas.my/id/eprint/3878/1/Songan%2C%20P.pdf