Measuring the Usability of a Smartphone Delivered Museum Guide

Smartphones are increasingly being deployed by museums and other cultural spaces to provide guides for visitors, replacing dedicated audioguides or docents. This paper describes a study investigating a scale to measure the usability of a multimedia smartphone guide for a museum, the Multimedia Gui...

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Main Authors: Mohd Kamal, Othman, Petrie, Helen, Power, Christopher
Format: Proceeding
Language:English
Published: 2013
Subjects:
Online Access:http://ir.unimas.my/id/eprint/3369/
http://ir.unimas.my/id/eprint/3369/1/Measuring%20the%20usability%20of%20a%20smartphone.pdf
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author Mohd Kamal, Othman
Petrie, Helen
Power, Christopher
author_facet Mohd Kamal, Othman
Petrie, Helen
Power, Christopher
author_sort Mohd Kamal, Othman
building UNIMAS Institutional Repository
collection Online Access
description Smartphones are increasingly being deployed by museums and other cultural spaces to provide guides for visitors, replacing dedicated audioguides or docents. This paper describes a study investigating a scale to measure the usability of a multimedia smartphone guide for a museum, the Multimedia Guide Scale (MMGS). Two different types of museum guide were compared: a free choice tour (FC-tour) and guided tour (G-tour). Result shows that there was a significant difference in scores on the MMGS between the two tours, between the three components of the MMGS (Quality of Interaction; Learnability and Control; General Usability) and a significant interaction between the two variables (factors and the guides). The mean scores were higher for the G-tour on the General Usability component and particularly on the Quality of Interaction component, whereas for the Learnability and Control component, scores were higher for the FC-tour Guide. The implications of these findings and the use of the MMGS are discussed.
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spelling unimas-33692022-04-08T03:11:39Z http://ir.unimas.my/id/eprint/3369/ Measuring the Usability of a Smartphone Delivered Museum Guide Mohd Kamal, Othman Petrie, Helen Power, Christopher AC Collections. Series. Collected works Smartphones are increasingly being deployed by museums and other cultural spaces to provide guides for visitors, replacing dedicated audioguides or docents. This paper describes a study investigating a scale to measure the usability of a multimedia smartphone guide for a museum, the Multimedia Guide Scale (MMGS). Two different types of museum guide were compared: a free choice tour (FC-tour) and guided tour (G-tour). Result shows that there was a significant difference in scores on the MMGS between the two tours, between the three components of the MMGS (Quality of Interaction; Learnability and Control; General Usability) and a significant interaction between the two variables (factors and the guides). The mean scores were higher for the G-tour on the General Usability component and particularly on the Quality of Interaction component, whereas for the Learnability and Control component, scores were higher for the FC-tour Guide. The implications of these findings and the use of the MMGS are discussed. 2013 Proceeding NonPeerReviewed text en http://ir.unimas.my/id/eprint/3369/1/Measuring%20the%20usability%20of%20a%20smartphone.pdf Mohd Kamal, Othman and Petrie, Helen and Power, Christopher (2013) Measuring the Usability of a Smartphone Delivered Museum Guide. In: The 9th International Conference on Cognitive Science.
spellingShingle AC Collections. Series. Collected works
Mohd Kamal, Othman
Petrie, Helen
Power, Christopher
Measuring the Usability of a Smartphone Delivered Museum Guide
title Measuring the Usability of a Smartphone Delivered Museum Guide
title_full Measuring the Usability of a Smartphone Delivered Museum Guide
title_fullStr Measuring the Usability of a Smartphone Delivered Museum Guide
title_full_unstemmed Measuring the Usability of a Smartphone Delivered Museum Guide
title_short Measuring the Usability of a Smartphone Delivered Museum Guide
title_sort measuring the usability of a smartphone delivered museum guide
topic AC Collections. Series. Collected works
url http://ir.unimas.my/id/eprint/3369/
http://ir.unimas.my/id/eprint/3369/1/Measuring%20the%20usability%20of%20a%20smartphone.pdf