Relationship building : Hair beauty salons and their customers

The aim of this research was to investigate how service providers (Hair Beauty Salons) turn walk-in customers into loyal consumers and if service providers’ age influences their approaches in enhancing relationship with their consumers. Data was gathered through in-depth interview with thirty (30)...

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Main Authors: Tudin , Rabaah, Tambabaki , Ellen
Format: Working Paper
Language:English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2012
Subjects:
Online Access:http://ir.unimas.my/id/eprint/3232/
http://ir.unimas.my/id/eprint/3232/1/Relationship%2Bbuilding%2Bhair%2Bbeauty%2B%2528abstract%2529%20%281%29.pdf
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author Tudin , Rabaah
Tambabaki , Ellen
author_facet Tudin , Rabaah
Tambabaki , Ellen
author_sort Tudin , Rabaah
building UNIMAS Institutional Repository
collection Online Access
description The aim of this research was to investigate how service providers (Hair Beauty Salons) turn walk-in customers into loyal consumers and if service providers’ age influences their approaches in enhancing relationship with their consumers. Data was gathered through in-depth interview with thirty (30) salon owners or their representatives in Kuching City, Sarawak.
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format Working Paper
id unimas-3232
institution Universiti Malaysia Sarawak
institution_category Local University
language English
last_indexed 2025-11-15T06:03:34Z
publishDate 2012
publisher Universiti Malaysia Sarawak, (UNIMAS)
recordtype eprints
repository_type Digital Repository
spelling unimas-32322020-09-02T02:32:48Z http://ir.unimas.my/id/eprint/3232/ Relationship building : Hair beauty salons and their customers Tudin , Rabaah Tambabaki , Ellen HB Economic Theory HM Sociology The aim of this research was to investigate how service providers (Hair Beauty Salons) turn walk-in customers into loyal consumers and if service providers’ age influences their approaches in enhancing relationship with their consumers. Data was gathered through in-depth interview with thirty (30) salon owners or their representatives in Kuching City, Sarawak. Universiti Malaysia Sarawak, (UNIMAS) 2012 Working Paper NonPeerReviewed text en http://ir.unimas.my/id/eprint/3232/1/Relationship%2Bbuilding%2Bhair%2Bbeauty%2B%2528abstract%2529%20%281%29.pdf Tudin , Rabaah and Tambabaki , Ellen (2012) Relationship building : Hair beauty salons and their customers. [Working Paper]
spellingShingle HB Economic Theory
HM Sociology
Tudin , Rabaah
Tambabaki , Ellen
Relationship building : Hair beauty salons and their customers
title Relationship building : Hair beauty salons and their customers
title_full Relationship building : Hair beauty salons and their customers
title_fullStr Relationship building : Hair beauty salons and their customers
title_full_unstemmed Relationship building : Hair beauty salons and their customers
title_short Relationship building : Hair beauty salons and their customers
title_sort relationship building : hair beauty salons and their customers
topic HB Economic Theory
HM Sociology
url http://ir.unimas.my/id/eprint/3232/
http://ir.unimas.my/id/eprint/3232/1/Relationship%2Bbuilding%2Bhair%2Bbeauty%2B%2528abstract%2529%20%281%29.pdf