Customer behaviour toward social networking advertising
Social networking has increasingly penetrating in our social lives where people keep in contact with their friend or family through this media and even on a daily basis. social networking has become new medium for advertiser for marketing purpose. The social network sites allow its users to share a...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2013
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/2740/ http://ir.unimas.my/id/eprint/2740/4/Phang%20Chia%20Lee%20ft.pdf |
| _version_ | 1848835057737793536 |
|---|---|
| author | Phang, Chia Lee |
| author_facet | Phang, Chia Lee |
| author_sort | Phang, Chia Lee |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | Social networking has increasingly penetrating in our social lives where people keep in contact with their friend or family through this media and even on a daily basis. social networking has become new medium for advertiser for marketing purpose. The social network sites allow its users to share a process of discussing, experiences and opinions of people from all over the world with high efficiency. This study aimed to investigate factors and relationship that influence customer purchase intention in the context of their use of social networking advertising. |
| first_indexed | 2025-11-15T06:01:49Z |
| format | Thesis |
| id | unimas-2740 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:01:49Z |
| publishDate | 2013 |
| publisher | Universiti Malaysia Sarawak, (UNIMAS) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-27402024-02-22T01:32:36Z http://ir.unimas.my/id/eprint/2740/ Customer behaviour toward social networking advertising Phang, Chia Lee HM Sociology Social networking has increasingly penetrating in our social lives where people keep in contact with their friend or family through this media and even on a daily basis. social networking has become new medium for advertiser for marketing purpose. The social network sites allow its users to share a process of discussing, experiences and opinions of people from all over the world with high efficiency. This study aimed to investigate factors and relationship that influence customer purchase intention in the context of their use of social networking advertising. Universiti Malaysia Sarawak, (UNIMAS) 2013 Thesis NonPeerReviewed text en http://ir.unimas.my/id/eprint/2740/4/Phang%20Chia%20Lee%20ft.pdf Phang, Chia Lee (2013) Customer behaviour toward social networking advertising. Masters thesis, Universiti Malaysia Sarawak (UNIMAS). |
| spellingShingle | HM Sociology Phang, Chia Lee Customer behaviour toward social networking advertising |
| title | Customer behaviour toward social networking advertising |
| title_full | Customer behaviour toward social networking advertising |
| title_fullStr | Customer behaviour toward social networking advertising |
| title_full_unstemmed | Customer behaviour toward social networking advertising |
| title_short | Customer behaviour toward social networking advertising |
| title_sort | customer behaviour toward social networking advertising |
| topic | HM Sociology |
| url | http://ir.unimas.my/id/eprint/2740/ http://ir.unimas.my/id/eprint/2740/4/Phang%20Chia%20Lee%20ft.pdf |