Relationship building : Hair beauty salons and their customers

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Relationship building : Hair beauty salons and their customers

The aim of this research was to investigate how service providers (Hair Beauty Salons) turn walk-in customers into loyal consumers and if service providers’ age influences their approaches in enhancing relationship with their consumers. Data was gathered through in-depth interview with thirty (30)...

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Bibliographic Details
Main Authors:	Tudin , Rabaah, Tambabaki , Ellen
Format:	Working Paper
Language:	English
Published:	Universiti Malaysia Sarawak 2012
Subjects:	H Social Sciences (General) HB Economic Theory
Online Access:	http://ir.unimas.my/id/eprint/226/ http://ir.unimas.my/id/eprint/226/1/Relationship_building_hair_beauty.pdf

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