The Role of Advertising Expenditure in Measuring Indonesia’s Money Demand Function

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The Role of Advertising Expenditure in Measuring Indonesia’s Money Demand Function

Using the consumer theory approach as suggested by Habibullah (2009), this study aims to shed new light on monetary authority by incorporating advertising expenditure, a variable that has been neglected in the past, into study of the money demand function in Indonesia. In addition, different measure...

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Bibliographic Details
Main Authors:	Hiew, Lee-Chea, Puah, Chin-Hong, Muzafar Shah, Habibullah
Format:	Article
Published:	2013
Subjects:	AC Collections. Series. Collected works
Online Access:	http://ir.unimas.my/id/eprint/2147/

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