Customer Retention Model – A Case Study of a Branded Passenger Car

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Customer Retention Model – A Case Study of a Branded Passenger Car

Current automobile players are facing steep competition but no empirical study on antecedents of customers’ repurchase intention of a branded passenger car has been done. A conceptual framework that integrates three previous frameworks has been developed to understand current car owner repurchase in...

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Bibliographic Details
Main Authors:	Wong, Lai Soon, de Run, Ernest Cyril, Ngerng, Miang Hong
Format:	Proceeding
Language:	English
Published:	- 2012
Subjects:	Q Science (General)
Online Access:	http://ir.unimas.my/id/eprint/2109/ http://ir.unimas.my/id/eprint/2109/1/Customer%2BRetention%2BModel%E2%80%93A%2BCase%2BStudy%2Bof%2Ba%2BBranded%2BPassenger%2BCar%2B%2528abstract%2529%20%281%29.pdf

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