Neuromarketing: Physiological Response of Human Brain Using Quantitative Electroencephalogram (QEEG) in Consumers Decision Making

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Neuromarketing: Physiological Response of Human Brain Using Quantitative Electroencephalogram (QEEG) in Consumers Decision Making

In Asia, the most popular method of market research is survey and interview. The outcome rely on the consumers to express their hidden feelings on their preferences for the products. This presents a challenge to the marketers, researchers and advertisers to tease out the consumers’ hidden feelings...

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Bibliographic Details
Main Authors:	Fauzan, Norsiah, Broto, Tri Prabowo, Sophian, Muhammad, Muhammad, Nurshafiqa
Format:	Article
Language:	English
Published:	IJTRD 2017
Subjects:	Q Science (General) QP Physiology
Online Access:	http://ir.unimas.my/id/eprint/19093/ http://ir.unimas.my/id/eprint/19093/1/IJTRD8420%20%28abstrak%29.pdf

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