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The impact of relational value towards customer brand relationship stickiness in the context of Malaysia Public higher education service

This study attempts to investigate the effects of customer value specifically the relational value towards customer brand relationship stickiness in Malaysian public higher education service. Investigating relational value is crucial because it has transpired as one of the basic operant resources of...

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Bibliographic Details
Main Authors:	Hashim, Sharizal, Yassin. M, Norjaya
Format:	Article
Language:	English
Published:	Universiti Malaysia Sarawak (UNIMAS) 2017
Subjects:	HF Commerce
Online Access:	http://ir.unimas.my/id/eprint/19027/ http://ir.unimas.my/id/eprint/19027/1/Vol18-no2-paper8%20%28abstrak%29.pdf

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