Community perceptions on the usage of digital marketing for homestays: the case of Ba'Kealan, Malaysia

QR Code

Community perceptions on the usage of digital marketing for homestays: the case of Ba'Kealan, Malaysia

Rural tourism has become a dynamically developing area in tourism. Apart from developing physical infrastructure, a national priority is to develop ICT in rural areas to improve the local communities’ communications with the outside world. It is believed that with the help of ICT, rural tourism indu...

Full description

Bibliographic Details
Main Authors:	Cheuk, Sharon, Atang, Azuriaty, Lo, May Chiun, Ramayah, T.
Format:	Article
Language:	English
Published:	Universiti Malaysia Sarawak (UNIMAS) 2017
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/19013/ http://ir.unimas.my/id/eprint/19013/1/SCT-028-revised%20%284%29%20%28abstrak%29.pdf

Similar Items

Exploring the barriers to digital marketing adoption at the rural tourism destination of Long Lamai, Sarawak
by: Cheuk, Sharon, et al.
Published: (2017)

Barriers to digital marketing adoption at remote rural tourism destinations in Sarawak: an exploratory study
by: Cheuk, Sharon, et al.
Published: (2017)

Tanjung Datu National Park, Sarawak: Communities’ Perceptions towards Its Rural Competitive Advantage
by: Lo, May-Chiun, et al.
Published: (2015)

Rural Tourism Destination Performance in East Malaysia: Influencing Factors from the Communities’ Perspective
by: Cheuk, Sharon, et al.
Published: (2015)

Telecentre, Tourism and Their Impacts on Bario, Malaysia
by: Lo, May Chiun, et al.
Published: (2014)

Rural Communities Perceptions and Attitudes towards Environment Tourism Development
by: May-Chiun, Lo, et al.
Published: (2014)

Rural Tourism Sustainable Management and Destination Marketing Efforts: Key Factors from Communities’ Perspective
by: Chee-Hua, Chin, et al.
Published: (2016)

Perception of homestay operators towards homestay development in Malaysia
by: Md Shafiin Shukor,, et al.
Published: (2014)

Rural tourism destination competitiveness: A study on Annah Rais Longhouse Homestay, Sarawak
by: Chin, Chee-Hua, et al.
Published: (2014)

Information sharing, information quality and usage of information technology (IT) tools in Malaysian organizations
by: Omar, Roaimah, et al.
Published: (2010)

Harmonizing Rural Tourism and Rural Communities in Malaysia
by: Lo, May-Chiun, et al.
Published: (2016)

Attitude of communities toward rural tourism development
by: Lo, May-Chiun, et al.
Published: (2013)

Rural Tourism and Destination Image: Community Perception in Tourism Planning
by: May-Chiun, Lo, et al.
Published: (2013)

Market orientation, service quality and organizational performance in service organizations in Malaysia
by: T., Ramayah, et al.
Published: (2011)

Dimensionality of Organizational Citizenship Behavior (OCB) in a Multicultural Society : The case of Malaysia
by: May-Chiun , Lo, et al.
Published: (2009)

Impact of shared beliefs on ‘‘perceived usefulness’’ and ‘‘ease of use’’ in the implementation of an enterprise resource planning system
by: Ramayah, T., et al.
Published: (2007)

Mentoring and job satisfaction in Malaysian SMEs
by: Lo, May-Chiun, et al.
Published: (2011)

The Multi-Dimensional Nature of Power Bases in a Non-Western Context
by: Lo, May-Chiun, et al.
Published: (2011)

Dimensionality of organizational citizenship behavior (OCB) in a multicultural society the case of Malaysia
by: Lo, May-Chiun, et al.
Published: (2009)

Best Paper Award, 6th Asia Pacific Marketing Management Conference, Local Communities' Relationship Quality and Economic Sustainability in Sarawak Rural Tourism Destination
by: Lo, May-Chiun
Published: (2016)

Decomposing market orientation and its relationship to innovativeness of SMEs in Malaysia: the moderating effects of market turbulence
by: Shiaw, Tong Ha, et al.
Published: (2016)

Evolution of rural communities through homestay programs: A case study of Banghuris Homestay
by: Othman, Muhammad Hanif, et al.
Published: (2017)

Perception of local community towards sustainable homestay tourism in Bagan Sungai Burung, Perak
by: Quah, Kian Ming
Published: (2019)

Does market orientation lead to higer service quality provision and performance? A study among service organizations in Nothern Malaysia
by: T., Ramayah, et al.
Published: (2010)

Sustainable Community Development through Homestay Programme
by: Dayang Affizzah, Awang Marikan, et al.
Published: (2017)

Community involvement and sustainable rural tourism development: Perspectives from the local communities
by: Fong, Sook-Fun, et al.
Published: (2015)

An investigation of leader member exchange effects on organizational citizenship behavior in Malaysia
by: May-Chiun Lo, Chiun Lo, et al.
Published: (2006)

Students' perception towards a career in the homestay industry in Sabah
by: Ku Intan Putra Ku Husin,
Published: (2024)

The role of local leadership in community-based rural homestay in Malaysia
by: Abas, Siti Aisah, et al.
Published: (2018)

The role of local leadership in community- based rural homestay in Malaysia
by: Abas, Siti Aisah, et al.
Published: (2018)

Preliminary study on sustainable community development through the homestay programme
by: Awang, Khairil Wahidin, et al.
Published: (2012)

Rural tourism quality of services: fundamental contributive factors from tourists’ perceptions
by: Chin, Chee-Hua, et al.
Published: (2017)

Homestay owners' perspective of economic sustainability of the registered Malaysian homestay
by: Balasingam, Ann Selvaranee, et al.
Published: (2019)

The relationship between human resource practices and employees’ commitment to change in Malaysia Higher Education
by: Lo, May Chiun, et al.
Published: (2010)

The role of quality factors in intention to continue using an e-learning system in Malaysia
by: T., Ramayah, et al.
Published: (2010)

New Product Development and Performance in the Banking Industry
by: Fong, Sook-Fun, et al.
Published: (2014)

Does Intention Really Lead to Actual Use of Technology? A Study of an E-learning System among University Students in Malaysia
by: Lo, May-Chiun, et al.
Published: (2015)

The novel concepts and practices of firm innovativeness: the mediating and moderating impacts
by: Abang Azlan, Mohamad, et al.
Published: (2016)

Vodi li namjera korištenja tehnologijom njezinoj stvarnoj upotrebi? Istraživanje sustava e-učenja među studentima u Maleziji
by: Lo, May Chiun, et al.
Published: (2015)

Examining the Effects of Leadership, Market Orientation and Leader Member Exchange (LMX) on Organisational Performance
by: Lo, May-Chiun, et al.
Published: (2015)