Barriers to digital marketing adoption at remote rural tourism destinations in Sarawak: an exploratory study

QR Code

Barriers to digital marketing adoption at remote rural tourism destinations in Sarawak: an exploratory study

Rural tourism has been shown to benefit local communities from the economic perspective. Digital marketing allows marketing information to be transmitted directly to potential visitors without the need for an intermediary, in a low-cost but effective way. Rural tourism destinations in Sarawak now ha...

Full description

Bibliographic Details
Main Authors:	Cheuk, Sharon, Atang, Azuriaty, Lo, May Chiun, Ramayah, T.
Format:	Article
Language:	English
Published:	American Scientific Publishers 2017
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/19012/ http://ir.unimas.my/id/eprint/19012/1/Identity%20Politics%20%28abstrak%29.pdf

Similar Items

Exploring the barriers to digital marketing adoption at the rural tourism destination of Long Lamai, Sarawak
by: Cheuk, Sharon, et al.
Published: (2017)

Rural Tourism Destination Performance in East Malaysia: Influencing Factors from the Communities’ Perspective
by: Cheuk, Sharon, et al.
Published: (2015)

Tanjung Datu National Park, Sarawak: Communities’ Perceptions towards Its Rural Competitive Advantage
by: Lo, May-Chiun, et al.
Published: (2015)

Community perceptions on the usage of digital marketing for homestays: the case of Ba'Kealan, Malaysia
by: Cheuk, Sharon, et al.
Published: (2017)

Telecentre, Tourism and Their Impacts on Bario, Malaysia
by: Lo, May Chiun, et al.
Published: (2014)

Rural Tourism Sustainable Management and Destination Marketing Efforts: Key Factors from Communities’ Perspective
by: Chee-Hua, Chin, et al.
Published: (2016)

Rural Tourism and Destination Image: Community Perception in Tourism Planning
by: May-Chiun, Lo, et al.
Published: (2013)

Rural tourism destination competitivenes of Kubah National Park in Sarawak: tourists'perspective
by: Law, Fung- Yee, et al.
Published: (2016)

Rural Tourism Destination Competitivenes Of Kubah National Park In Sarawak: Tourists' Perspective
by: Fung, Yee Law, et al.
Published: (2016)

Harmonizing Rural Tourism and Rural Communities in Malaysia
by: Lo, May-Chiun, et al.
Published: (2016)

Rural tourism destination competitiveness: A study on Annah Rais Longhouse Homestay, Sarawak
by: Chin, Chee-Hua, et al.
Published: (2014)

Best Paper Award, 6th Asia Pacific Marketing Management Conference, Local Communities' Relationship Quality and Economic Sustainability in Sarawak Rural Tourism Destination
by: Lo, May-Chiun
Published: (2016)

Rural Tourism 3.0: Conceptualising An Innovative Approach In Monitoring The ‘Health’ Of Rural Destinations In Malaysia
by: Vikneswaran, Nair, et al.
Published: (2014)

Attitude of communities toward rural tourism development
by: Lo, May-Chiun, et al.
Published: (2013)

Rural Destinations And Tourists' Satisfaction
by: Lo, May-Chiun, et al.
Published: (2011)

Rural Communities Perceptions and Attitudes towards Environment Tourism Development
by: May-Chiun, Lo, et al.
Published: (2014)

Sustainable rural tourism: An indigenous community perspective on positioning rural tourism
by: Shaista, Falak, et al.
Published: (2016)

ICTs and tourists’ satisfaction. A test on a rural tourist destination
by: Abang Azlan, Mohamad, et al.
Published: (2010)

Community involvement and sustainable rural tourism development: Perspectives from the local communities
by: Fong, Sook-Fun, et al.
Published: (2015)

Rural tourism quality of services: fundamental contributive factors from tourists’ perceptions
by: Chin, Chee-Hua, et al.
Published: (2017)

A repositioning strategy for rural tourism in Malaysia- community’s perspective
by: Shaista, Falak, et al.
Published: (2014)

The Impacts of Multi-environmental Constructs on Tourism Destination Competitiveness: Local Residents’ Perceptions
by: Chin, Chee-Hua, et al.
Published: (2017)

Examining the effects of environmental components on tourism destination competitiveness: The moderating impact of community support
by: Chin, Chee-Hua, et al.
Published: (2016)

Examining The Effects Of Environmental Components On Tourism Destination Competitiveness: The Moderating Impact Of Community Support
by: Chin, Chee Hua, et al.
Published: (2016)

Sustainable remote and rural eco-tourism: Applying a systemic, holistic, a interdisciplinary and participatory (Ship) approach
by: Siang, Ting Siew, et al.
Published: (2013)

The Impact of Local Communities’ Involvement and Relationship Quality on Sustainable Rural Tourism in Rural Area, Sarawak. The Moderating Impact of Self-efficacy
by: Fong, Sook Fun, et al.
Published: (2014)

Self-efficacy and sustainable rural tourism development: local communities’ perspectives from Kuching, Sarawak
by: Fong, S.-F., et al.
Published: (2017)

Benchmarking innovations and new practices in rural tourism development: How do we develop a more sustainable and responsible rural tourism in Asia?
by: Vikneswaran, Nair, et al.
Published: (2015)

Barriers to community participation in tourism development in island destination

Positioning Rural Tourism: Perspectives from the Local Communities
by: May-Chiun, Lo, et al.
Published: (2012)

Multi-Dimensional Responsible Rural Tourism Capacity (RRTC) Framework: A Proposed Environmental Responsibility and Management Model for Malaysia
by: Vikneswaran, Nair, et al.
Published: (2015)

Rural tourism destination competitiveness : the moderating impact of community support
by: Chin, Chee Hua
Published: (2015)

Community’s experiential knowledge on the development of rural tourism competitive advantage: a study on Kampung Semadang – Borneo Heights, Sarawak
by: Chee, Hua Chin, et al.
Published: (2017)

Tourscape: A systematic approach towards a sustainable rural tourism management
by: Lo, May-Chiun, et al.
Published: (2014)

Policy, government strata and sustainable tourism of a rural destination: an analytical network policy perspective
by: Siow, May Ling, et al.
Published: (2022)

The co-operative rating system and the internal management factors influencing the performance of cooperatives in Sabah, Malaysia: an exploratory study / Sharon Cheuk
by: Cheuk, Sharon
Published: (2012)

Conceptualizing a framework for slow tourism in a rural destination in Malaysia
by: Farah Atiqah, M. N. *, et al.
Published: (2015)

Local Community and Tourism Development: A Study of Rural Mountainous Destinations
by: Jaafar, Mastura, et al.
Published: (2015)

Dimensionality of Organizational Citizenship Behavior (OCB) in a Multicultural Society : The case of Malaysia
by: May-Chiun , Lo, et al.
Published: (2009)

Impact of shared beliefs on ‘‘perceived usefulness’’ and ‘‘ease of use’’ in the implementation of an enterprise resource planning system
by: Ramayah, T., et al.
Published: (2007)