Marketing Chinese-Malaysian film

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Marketing Chinese-Malaysian film

This research project assesses the possible reasons behind the recent box office success of locally-produced Chinese-language films in the Malaysian market, analyzing the marketing strategies of these productions. These films terget particular subject matter and genres while employing specific meth...

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Bibliographic Details
Main Author:	Yew, Keh Yue
Format:	Final Year Project Report / IMRAD
Language:	English English
Published:	Universiti Malaysia Sarawak (UNIMAS) 2013
Subjects:	NX Arts in general
Online Access:	http://ir.unimas.my/id/eprint/18718/ http://ir.unimas.my/id/eprint/18718/1/Marketing%20Chinese-Malaysian%20film%20-%2824%20pages%29.pdf http://ir.unimas.my/id/eprint/18718/7/Yew%20Keh%20%28fulltext%29.pdf

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