Marketing Chinese-Malaysian film
This research project assesses the possible reasons behind the recent box office success of locally-produced Chinese-language films in the Malaysian market, analyzing the marketing strategies of these productions. These films terget particular subject matter and genres while employing specific meth...
| Main Author: | |
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| Format: | Final Year Project Report / IMRAD |
| Language: | English English |
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Universiti Malaysia Sarawak (UNIMAS)
2013
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| Online Access: | http://ir.unimas.my/id/eprint/18718/ http://ir.unimas.my/id/eprint/18718/1/Marketing%20Chinese-Malaysian%20film%20-%2824%20pages%29.pdf http://ir.unimas.my/id/eprint/18718/7/Yew%20Keh%20%28fulltext%29.pdf |
| _version_ | 1848838569823567872 |
|---|---|
| author | Yew, Keh Yue |
| author_facet | Yew, Keh Yue |
| author_sort | Yew, Keh Yue |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | This research project assesses the possible reasons behind the recent box office success of locally-produced Chinese-language films in the Malaysian market, analyzing the marketing strategies of these productions. These films terget particular subject matter and genres while employing specific methods in their promotional material, social media publicity, special events, and other marketing devices. The findings from this study are then applied to the production and marketing of a short student film, (Forced). |
| first_indexed | 2025-11-15T06:57:39Z |
| format | Final Year Project Report / IMRAD |
| id | unimas-18718 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T06:57:39Z |
| publishDate | 2013 |
| publisher | Universiti Malaysia Sarawak (UNIMAS) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-187182024-03-14T07:34:05Z http://ir.unimas.my/id/eprint/18718/ Marketing Chinese-Malaysian film Yew, Keh Yue NX Arts in general This research project assesses the possible reasons behind the recent box office success of locally-produced Chinese-language films in the Malaysian market, analyzing the marketing strategies of these productions. These films terget particular subject matter and genres while employing specific methods in their promotional material, social media publicity, special events, and other marketing devices. The findings from this study are then applied to the production and marketing of a short student film, (Forced). Universiti Malaysia Sarawak (UNIMAS) 2013 Final Year Project Report / IMRAD NonPeerReviewed text en http://ir.unimas.my/id/eprint/18718/1/Marketing%20Chinese-Malaysian%20film%20-%2824%20pages%29.pdf text en http://ir.unimas.my/id/eprint/18718/7/Yew%20Keh%20%28fulltext%29.pdf Yew, Keh Yue (2013) Marketing Chinese-Malaysian film. [Final Year Project Report / IMRAD] (Unpublished) |
| spellingShingle | NX Arts in general Yew, Keh Yue Marketing Chinese-Malaysian film |
| title | Marketing Chinese-Malaysian film |
| title_full | Marketing Chinese-Malaysian film |
| title_fullStr | Marketing Chinese-Malaysian film |
| title_full_unstemmed | Marketing Chinese-Malaysian film |
| title_short | Marketing Chinese-Malaysian film |
| title_sort | marketing chinese-malaysian film |
| topic | NX Arts in general |
| url | http://ir.unimas.my/id/eprint/18718/ http://ir.unimas.my/id/eprint/18718/1/Marketing%20Chinese-Malaysian%20film%20-%2824%20pages%29.pdf http://ir.unimas.my/id/eprint/18718/7/Yew%20Keh%20%28fulltext%29.pdf |