Research of corporate identity of modern cafe outlets in Malaysia
In this modern age, more and more crowded cafes are opened until passed midnight which reflects that people prefer late night meetings. Modern cafe offer a place of sharing for people of all ages, races and religions. This is a place where most people would like to be seen, enjoying their cup of d...
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| Format: | Final Year Project Report / IMRAD |
| Language: | English |
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Universiti Malaysia Sarawak (UNIMAS)
2005
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| Online Access: | http://ir.unimas.my/id/eprint/18265/ http://ir.unimas.my/id/eprint/18265/7/Ng%20Mei%20Leng.pdf |
| Summary: | In this modern age, more and more crowded cafes are opened until passed midnight which reflects that people prefer late night meetings. Modern cafe offer a place of sharing for people of all ages, races and religions. This is a place where most people would like to be seen, enjoying their cup of drinks. Sipping a latte or a cup of dark espresso of the local cafe is so popular in Malaysia that people often forget that this coffee house habit was imported from Europe. Now that this process is coming full circle, Malaysia is prepared to roll out its own unique stylish concept across the Peninsular, Sabah and Sarawak. The title for this project is "Research on Corporate Identity of Modern Cafe Outlets in Malaysia". |
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