Examining the Product Quality Attributes That Influences Customer Satisfaction Most When the Price Was Discounted: A Case Study in Kuching Sarawak

Examining the Product Quality Attributes That Influences Customer Satisfaction Most When the Price Was Discounted: A Case Study in Kuching Sarawak

The study is about customer satisfaction towards the product quality.The effect of low pricing product with the product quality plays the same result of low price products produces low quality product and vice-versa. Data instrument that is used in obtaining data is by distributing survey questionna...

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Bibliographic Details
Main Authors: Shaharudin, Jakpar, Goh, Angelyn Sze Na, Anita, Johari, Khin, Than Myint
Format: Article
Language:English
Published: Centre for Promoting Ideas, USA 2012
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/18181/
http://ir.unimas.my/id/eprint/18181/1/Examining%20the%20Product%20Quality%20Attributes%20That%20Influence%20customer%20satisfaction%20%28abstract%29.pdf

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