Kajian keberkesanan promosi syarikat penerbangan awam di Malaysia

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Kajian keberkesanan promosi syarikat penerbangan awam di Malaysia

Kajian ini tertumpu kepada penganalisaan keberkesanan strategi promosi syarikat penerbangan awam di Malaysia. Syarikat penerbangan baru yang dikenali "Sayap Borneo" akan diperkenalkan berdasarkan hasil dapatan kajian. Syarikat penerbangan ini memfokuskan kepada strategi promosi yang unik...

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Bibliographic Details
Main Author:	Wong, Mun Keong
Format:	Final Year Project Report / IMRAD
Language:	English English
Published:	Universiti Malaysia Sarawak (UNIMAS) 2008
Subjects:	HE Transportation and Communications HF Commerce
Online Access:	http://ir.unimas.my/id/eprint/18180/ http://ir.unimas.my/id/eprint/18180/1/Kajian%20keberkesanan%20promosi%20Syarikat%20Penerbangan%20Awam%20di%20Malaysia%20%2824%20pages%29.pdf http://ir.unimas.my/id/eprint/18180/7/Keong%20%28fulltext%29.pdf

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