Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management

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Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management

This empirical research involves determination on customers’ confidence on hotel’s custodian of customers’ personal information as Kao et al. (2008) suggests that increase customers’ confidence may enhance customers’ satisfaction experiential value and may imply revenue potential. Customers demand...

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Bibliographic Details
Main Authors:	Michael, Tinggi, Shaharudin, Jakpar, Ting, Bick Chin
Format:	Article
Language:	English
Published:	Inderscience Enterprises Ltd. 2011
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/18177/ http://ir.unimas.my/id/eprint/18177/1/Customers%E2%80%99%20confidence.pdf

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