Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management
This empirical research involves determination on customers’ confidence on hotel’s custodian of customers’ personal information as Kao et al. (2008) suggests that increase customers’ confidence may enhance customers’ satisfaction experiential value and may imply revenue potential. Customers demand...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience Enterprises Ltd.
2011
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/18177/ http://ir.unimas.my/id/eprint/18177/1/Customers%E2%80%99%20confidence.pdf |