Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management
This empirical research involves determination on customers’ confidence on hotel’s custodian of customers’ personal information as Kao et al. (2008) suggests that increase customers’ confidence may enhance customers’ satisfaction experiential value and may imply revenue potential. Customers demand...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience Enterprises Ltd.
2011
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/18177/ http://ir.unimas.my/id/eprint/18177/1/Customers%E2%80%99%20confidence.pdf |
| _version_ | 1848838454899638272 |
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| author | Michael, Tinggi Shaharudin, Jakpar Ting, Bick Chin |
| author_facet | Michael, Tinggi Shaharudin, Jakpar Ting, Bick Chin |
| author_sort | Michael, Tinggi |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | This empirical research involves determination on customers’
confidence on hotel’s custodian of customers’ personal information as Kao et al. (2008) suggests that increase customers’ confidence may enhance customers’ satisfaction experiential value and may imply revenue potential.
Customers demand assurance that their personal data will be safe and secure. A confident and satisfied customer may spread favourable words of mouth about hotel privy image that will eventually bring about positive impact on revenue.
Seventy randomly selected respondents were interviewed and distributed with closed structured questionnaire to investigate some chosen antecedents’ variables, a determinant construct of customers’ confidence and trust. The findings corroborate that customers’ personal belief primarily contributes to their high level of confidence on hotel privacy policy. Therefore, in an effort to achieve a potential revenue management, the hoteliers have to be mindful of customers’ belief, as a major driver for consumers enhanced confidence. |
| first_indexed | 2025-11-15T06:55:49Z |
| format | Article |
| id | unimas-18177 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:55:49Z |
| publishDate | 2011 |
| publisher | Inderscience Enterprises Ltd. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-181772022-03-22T07:20:24Z http://ir.unimas.my/id/eprint/18177/ Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management Michael, Tinggi Shaharudin, Jakpar Ting, Bick Chin H Social Sciences (General) This empirical research involves determination on customers’ confidence on hotel’s custodian of customers’ personal information as Kao et al. (2008) suggests that increase customers’ confidence may enhance customers’ satisfaction experiential value and may imply revenue potential. Customers demand assurance that their personal data will be safe and secure. A confident and satisfied customer may spread favourable words of mouth about hotel privy image that will eventually bring about positive impact on revenue. Seventy randomly selected respondents were interviewed and distributed with closed structured questionnaire to investigate some chosen antecedents’ variables, a determinant construct of customers’ confidence and trust. The findings corroborate that customers’ personal belief primarily contributes to their high level of confidence on hotel privacy policy. Therefore, in an effort to achieve a potential revenue management, the hoteliers have to be mindful of customers’ belief, as a major driver for consumers enhanced confidence. Inderscience Enterprises Ltd. 2011 Article PeerReviewed text en http://ir.unimas.my/id/eprint/18177/1/Customers%E2%80%99%20confidence.pdf Michael, Tinggi and Shaharudin, Jakpar and Ting, Bick Chin (2011) Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management. International Journal of Revenue Management, 5 (4). ISSN 1474-7332 http://www.inderscienceonline.com/doi/abs/10.1504/IJRM.2011.043795 doi : 10.1504/IJRM.2011.043795 |
| spellingShingle | H Social Sciences (General) Michael, Tinggi Shaharudin, Jakpar Ting, Bick Chin Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management |
| title | Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management |
| title_full | Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management |
| title_fullStr | Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management |
| title_full_unstemmed | Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management |
| title_short | Customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management |
| title_sort | customers’ confidence and trust towards privacy policy: a conceptual research of hotel revenue management |
| topic | H Social Sciences (General) |
| url | http://ir.unimas.my/id/eprint/18177/ http://ir.unimas.my/id/eprint/18177/ http://ir.unimas.my/id/eprint/18177/ http://ir.unimas.my/id/eprint/18177/1/Customers%E2%80%99%20confidence.pdf |