The effectiveness of Rakan Muda advertising campaign

Today, our youths are confronted with masses of social problems and juvenile cases. Acknowledging that if youth has the oppurtunity to discover their inner potential by putting right priorities in life, youth will not wste time indulging in unhealthy activities. It is indeed essential for all rele...

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Bibliographic Details
Main Author: Chea, Pui Fong
Format: Final Year Project Report / IMRAD
Language:English
Published: Universiti Malaysia Sarawak (UNIMAS) 2005
Subjects:
Online Access:http://ir.unimas.my/id/eprint/18086/
http://ir.unimas.my/id/eprint/18086/7/The%20effectiveness%20of%20Rakan%20Muda%20advertising%20campaign%20%28fulltext%29.pdf
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Summary:Today, our youths are confronted with masses of social problems and juvenile cases. Acknowledging that if youth has the oppurtunity to discover their inner potential by putting right priorities in life, youth will not wste time indulging in unhealthy activities. It is indeed essential for all relevant organizations to put their hands together and come up with a proper strategic plans to envourage our youths in participating valuable programmes and lifestyles.