Determinants on the choice of telecommunication providers among undergraduates of public universities

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Determinants on the choice of telecommunication providers among undergraduates of public universities

The mobile phone is rapidly growing in essentiality in the era of the information technology industry, especially among undergraduates albeit the rising number of competing service providers for mobile phones. A new niche market for this mobile gadget would very soon become overcrowded, thus compell...

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Bibliographic Details
Main Authors:	Micheal, Tinggi, Shaharudin, Jakpar, Ong, Chee Tiong, Junaid, M. Shaikh
Format:	Article
Language:	English
Published:	Inderscience Enterprises Ltd. 2014
Subjects:	HG Finance
Online Access:	http://ir.unimas.my/id/eprint/18062/ http://ir.unimas.my/id/eprint/18062/7/Determinants%20on%20the%20choice%20of%20telecommunication%20%28abstract%29.pdf

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