Determinants on the choice of telecommunication providers among undergraduates of public universities
The mobile phone is rapidly growing in essentiality in the era of the information technology industry, especially among undergraduates albeit the rising number of competing service providers for mobile phones. A new niche market for this mobile gadget would very soon become overcrowded, thus compell...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Inderscience Enterprises Ltd.
2014
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/18062/ http://ir.unimas.my/id/eprint/18062/7/Determinants%20on%20the%20choice%20of%20telecommunication%20%28abstract%29.pdf |
| _version_ | 1848838426098401280 |
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| author | Micheal, Tinggi Shaharudin, Jakpar Ong, Chee Tiong Junaid, M. Shaikh |
| author_facet | Micheal, Tinggi Shaharudin, Jakpar Ong, Chee Tiong Junaid, M. Shaikh |
| author_sort | Micheal, Tinggi |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | The mobile phone is rapidly growing in essentiality in the era of the information technology industry, especially among undergraduates albeit the rising number of competing service providers for mobile phones. A new niche market for this mobile gadget would very soon become overcrowded, thus compelling service providers to continuously be seeking the right mix of determining variables that would make customers buy and stick to their product. The empirical research on six public universities emphasises the decision-making model by Assael (1992), Schiffman and Kanuk (2004), and
Engel et al. (1990) as it seeks to evaluate the 4ps (product, promotion, price ad place) and less common antecedents (family, friends and social class) as
component of inputs. The findings show that all the factors are contributory variables, with the exception of ‘product factor’, which shows spurious reliability results. However it was found out that price was the most notable determinant. |
| first_indexed | 2025-11-15T06:55:22Z |
| format | Article |
| id | unimas-18062 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:55:22Z |
| publishDate | 2014 |
| publisher | Inderscience Enterprises Ltd. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-180622017-10-12T03:12:56Z http://ir.unimas.my/id/eprint/18062/ Determinants on the choice of telecommunication providers among undergraduates of public universities Micheal, Tinggi Shaharudin, Jakpar Ong, Chee Tiong Junaid, M. Shaikh HG Finance The mobile phone is rapidly growing in essentiality in the era of the information technology industry, especially among undergraduates albeit the rising number of competing service providers for mobile phones. A new niche market for this mobile gadget would very soon become overcrowded, thus compelling service providers to continuously be seeking the right mix of determining variables that would make customers buy and stick to their product. The empirical research on six public universities emphasises the decision-making model by Assael (1992), Schiffman and Kanuk (2004), and Engel et al. (1990) as it seeks to evaluate the 4ps (product, promotion, price ad place) and less common antecedents (family, friends and social class) as component of inputs. The findings show that all the factors are contributory variables, with the exception of ‘product factor’, which shows spurious reliability results. However it was found out that price was the most notable determinant. Inderscience Enterprises Ltd. 2014 Article PeerReviewed text en http://ir.unimas.my/id/eprint/18062/7/Determinants%20on%20the%20choice%20of%20telecommunication%20%28abstract%29.pdf Micheal, Tinggi and Shaharudin, Jakpar and Ong, Chee Tiong and Junaid, M. Shaikh (2014) Determinants on the choice of telecommunication providers among undergraduates of public universities. International Journal of Business Information Systems, 15 (1). pp. 43-64. ISSN 1746-0972 https://www.researchgate.net/publication/261959648 DOI: 10.1504/IJBIS.2014.057964 |
| spellingShingle | HG Finance Micheal, Tinggi Shaharudin, Jakpar Ong, Chee Tiong Junaid, M. Shaikh Determinants on the choice of telecommunication providers among undergraduates of public universities |
| title | Determinants on the choice of telecommunication providers among undergraduates of public universities |
| title_full | Determinants on the choice of telecommunication providers among undergraduates of public universities |
| title_fullStr | Determinants on the choice of telecommunication providers among undergraduates of public universities |
| title_full_unstemmed | Determinants on the choice of telecommunication providers among undergraduates of public universities |
| title_short | Determinants on the choice of telecommunication providers among undergraduates of public universities |
| title_sort | determinants on the choice of telecommunication providers among undergraduates of public universities |
| topic | HG Finance |
| url | http://ir.unimas.my/id/eprint/18062/ http://ir.unimas.my/id/eprint/18062/ http://ir.unimas.my/id/eprint/18062/ http://ir.unimas.my/id/eprint/18062/7/Determinants%20on%20the%20choice%20of%20telecommunication%20%28abstract%29.pdf |