Customer Retention Model – A Case Study of a Branded Passenger Car

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Customer Retention Model – A Case Study of a Branded Passenger Car

Current automobile players are facing steep competition but no empirical study on antecedents of customers’ repurchase intention of a branded passenger car has been done. A conceptual framework that integrates three previous frameworks has been developed to understand current car owner repurchase in...

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Bibliographic Details
Main Authors:	Soon, Wong Lai, de Run, Ernest Cyril, Hong, Ngerng Miang
Format:	Article
Language:	English
Published:	Universiti Malaysia Sarawak 2013
Subjects:	A11 Universiti Malaysia Sarawak > Periodicals > Journal. AC Collections. Series. Collected works H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/180/ http://ir.unimas.my/id/eprint/180/1/Customer_Retention_Model%E2%80%93A_abstract.pdf

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