APA (7th ed.) Citation

Soon, W. L., de Run, E. C., & Hong, N. M. (2013). Customer Retention Model – A Case Study of a Branded Passenger Car. Universiti Malaysia Sarawak.

Chicago Style (17th ed.) Citation

Soon, Wong Lai, Ernest Cyril de Run, and Ngerng Miang Hong. Customer Retention Model – A Case Study of a Branded Passenger Car. Universiti Malaysia Sarawak, 2013.

MLA (9th ed.) Citation

Soon, Wong Lai, et al. Customer Retention Model – A Case Study of a Branded Passenger Car. Universiti Malaysia Sarawak, 2013.