Profiling Participants Of The Rainforest World Music Festival

Profiling Participants Of The Rainforest World Music Festival

For tourism marketers and event organizers, the identification and understanding of the customers are important for market segmentation. Profiling the tourists allows segmentation to be done on the basis of the person who makes the trip. The main objective of the study is to identify the characteris...

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Bibliographic Details
Main Authors: Ahmad, Shuib, Salbiah, Edman, Norjumawati, Sabran
Format: Article
Language:English
Published: Education and Novel Technology Research Association 2013
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/17909/
http://ir.unimas.my/id/eprint/17909/1/PROFILING%20PARTICIPANTS%20OF%20THE%20RAINFOREST%20WORLD%20MUSIC%20%28ABSTRACT%29.pdf

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