The influence of 4P marketing on housewives’ spending patterns in Malaysia

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The influence of 4P marketing on housewives’ spending patterns in Malaysia

The main focus of this study is to examine the demographic and psychological factors which influenced the spending patterns of housewives in Malaysia with special emphasis on the role of the 4P (product, price, promotion, place) marketing. Based on the factors, a total of 31 problem statements rel...

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Bibliographic Details
Main Authors:	Norimah Rambeli, Ramli, Dyg Affizah, Awg Marikan, Noor Al Huda, Abdul Karim, Emilda, Hashim, Asmawi, Hashim
Format:	Article
Language:	English
Published:	Geografia: International Journal of Development, Society and Environment 2015
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://ir.unimas.my/id/eprint/17899/ http://ir.unimas.my/id/eprint/17899/1/The%20influence%20of%204P%20marketing%20on%20housewives%E2%80%99%20spending%20patterns%20%28abstract%29.pdf

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