The Reputation Quotient as a Corporate Reputation Measurement in the Malaysian Banking Industry: A Confirmatory Factor Analysis

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The Reputation Quotient as a Corporate Reputation Measurement in the Malaysian Banking Industry: A Confirmatory Factor Analysis

The Reputation Quotient is one of the popular measurements for corporate reputation. It has been tested within a cross-cultural setting among countries in the United States, Europe and Australia. However, there is no reliable evidence that the Reputation Quotient is fit for Malaysia. The purpose of...

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Bibliographic Details
Main Authors:	Dwi Sunu Kanto, Slamet Widodo, Ernest Cyril, de Run, Abu Hassan, Md. Isa
Format:	Article
Language:	English
Published:	Elsevier Ltd. 2016
Subjects:	HJ Public Finance
Online Access:	http://ir.unimas.my/id/eprint/17679/ http://ir.unimas.my/id/eprint/17679/1/The%20reputation%20quotient%20as%20a%20corporate%20reputation%20measurement%20%28abstract%29.pdf

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