Students’ Perception of Self-presentation towards Avatar

This research investigates students’ perception of their self-presentation towards the creation of their virtual self, an avatar. Students were provided with an avatar as well as an avatar environment called the Avatar Hall. This research is an empirical research where students have been given acces...

Full description

Bibliographic Details
Main Authors: Mohammad Nur Azhar, Mazlan, Mohamad Azhari, Abu Bakar
Format: Article
Language:English
Published: Elsevier Ltd. 2013
Subjects:
Online Access:http://ir.unimas.my/id/eprint/17565/
http://ir.unimas.my/id/eprint/17565/1/Students%27%20perception%20of%20self-presentation%20towards%20avatar%20%28abstract%29.pdf
_version_ 1848838314781573120
author Mohammad Nur Azhar, Mazlan
Mohamad Azhari, Abu Bakar
author_facet Mohammad Nur Azhar, Mazlan
Mohamad Azhari, Abu Bakar
author_sort Mohammad Nur Azhar, Mazlan
building UNIMAS Institutional Repository
collection Online Access
description This research investigates students’ perception of their self-presentation towards the creation of their virtual self, an avatar. Students were provided with an avatar as well as an avatar environment called the Avatar Hall. This research is an empirical research where students have been given access to the Avatar Hall to view their human character avatar. A total number of 56 students were involved. The research instrument used in this research was a Self-Presence Questionnaire (SPQ) inventory developed by Ratan and Hasler [5]. All the items selected address the extension of identity towards virtual character. The inventory was consisted of Likert-type statements, each with five choices of response from “Not At All” to “Absolutely”. This research has shown that most of students perceived that their personal identity have influenced their self-presentation towards their avatar in Avatar Hall. This means that choosing an avatar name, appearance, gender, and clothing were mostly related to some aspect of their personal identity.
first_indexed 2025-11-15T06:53:35Z
format Article
id unimas-17565
institution Universiti Malaysia Sarawak
institution_category Local University
language English
last_indexed 2025-11-15T06:53:35Z
publishDate 2013
publisher Elsevier Ltd.
recordtype eprints
repository_type Digital Repository
spelling unimas-175652017-09-13T03:49:09Z http://ir.unimas.my/id/eprint/17565/ Students’ Perception of Self-presentation towards Avatar Mohammad Nur Azhar, Mazlan Mohamad Azhari, Abu Bakar H Social Sciences (General) This research investigates students’ perception of their self-presentation towards the creation of their virtual self, an avatar. Students were provided with an avatar as well as an avatar environment called the Avatar Hall. This research is an empirical research where students have been given access to the Avatar Hall to view their human character avatar. A total number of 56 students were involved. The research instrument used in this research was a Self-Presence Questionnaire (SPQ) inventory developed by Ratan and Hasler [5]. All the items selected address the extension of identity towards virtual character. The inventory was consisted of Likert-type statements, each with five choices of response from “Not At All” to “Absolutely”. This research has shown that most of students perceived that their personal identity have influenced their self-presentation towards their avatar in Avatar Hall. This means that choosing an avatar name, appearance, gender, and clothing were mostly related to some aspect of their personal identity. Elsevier Ltd. 2013 Article PeerReviewed text en http://ir.unimas.my/id/eprint/17565/1/Students%27%20perception%20of%20self-presentation%20towards%20avatar%20%28abstract%29.pdf Mohammad Nur Azhar, Mazlan and Mohamad Azhari, Abu Bakar (2013) Students’ Perception of Self-presentation towards Avatar. Procedia - Social and Behavioral Sciences, 97. pp. 361-367. ISSN 1877-0428 http://www.sciencedirect.com/science/article/pii/S1877042813036914 doi : 10.1016/j.sbspro.2013.10.246
spellingShingle H Social Sciences (General)
Mohammad Nur Azhar, Mazlan
Mohamad Azhari, Abu Bakar
Students’ Perception of Self-presentation towards Avatar
title Students’ Perception of Self-presentation towards Avatar
title_full Students’ Perception of Self-presentation towards Avatar
title_fullStr Students’ Perception of Self-presentation towards Avatar
title_full_unstemmed Students’ Perception of Self-presentation towards Avatar
title_short Students’ Perception of Self-presentation towards Avatar
title_sort students’ perception of self-presentation towards avatar
topic H Social Sciences (General)
url http://ir.unimas.my/id/eprint/17565/
http://ir.unimas.my/id/eprint/17565/
http://ir.unimas.my/id/eprint/17565/
http://ir.unimas.my/id/eprint/17565/1/Students%27%20perception%20of%20self-presentation%20towards%20avatar%20%28abstract%29.pdf