Young Adults’ Attitude towards Advertising: A Multi-Group Analysis by Ethnicity
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
FECAP
2015
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/17481/ http://ir.unimas.my/id/eprint/17481/1/Young%20Adults%E2%80%99%20Attitude%20towards%20Advertising%20%28abstract%29.pdf |
| _version_ | 1848838297929908224 |
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| author | Hiram, Ting Ernest Cyril, de Run Ramayah, T. |
| author_facet | Hiram, Ting Ernest Cyril, de Run Ramayah, T. |
| author_sort | Hiram, Ting |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T06:53:19Z |
| format | Article |
| id | unimas-17481 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:53:19Z |
| publishDate | 2015 |
| publisher | FECAP |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-174812017-09-06T06:07:17Z http://ir.unimas.my/id/eprint/17481/ Young Adults’ Attitude towards Advertising: A Multi-Group Analysis by Ethnicity Hiram, Ting Ernest Cyril, de Run Ramayah, T. HM Sociology FECAP 2015 Article PeerReviewed text en http://ir.unimas.my/id/eprint/17481/1/Young%20Adults%E2%80%99%20Attitude%20towards%20Advertising%20%28abstract%29.pdf Hiram, Ting and Ernest Cyril, de Run and Ramayah, T. (2015) Young Adults’ Attitude towards Advertising: A Multi-Group Analysis by Ethnicity. Review of Business Management, 17 (54). pp. 769-787. ISSN 18064892 https://www.researchgate.net/publication/281221777 DOI:10.7819/rbgn.v17i54.1777 |
| spellingShingle | HM Sociology Hiram, Ting Ernest Cyril, de Run Ramayah, T. Young Adults’ Attitude towards Advertising: A Multi-Group Analysis by Ethnicity |
| title | Young Adults’ Attitude towards Advertising: A Multi-Group Analysis by Ethnicity |
| title_full | Young Adults’ Attitude towards Advertising: A Multi-Group Analysis by Ethnicity |
| title_fullStr | Young Adults’ Attitude towards Advertising: A Multi-Group Analysis by Ethnicity |
| title_full_unstemmed | Young Adults’ Attitude towards Advertising: A Multi-Group Analysis by Ethnicity |
| title_short | Young Adults’ Attitude towards Advertising: A Multi-Group Analysis by Ethnicity |
| title_sort | young adults’ attitude towards advertising: a multi-group analysis by ethnicity |
| topic | HM Sociology |
| url | http://ir.unimas.my/id/eprint/17481/ http://ir.unimas.my/id/eprint/17481/ http://ir.unimas.my/id/eprint/17481/ http://ir.unimas.my/id/eprint/17481/1/Young%20Adults%E2%80%99%20Attitude%20towards%20Advertising%20%28abstract%29.pdf |