The Importance Of Non-Musical Elements And Level Of Satisfaction In A Live Musical Show

This study examines the importance of non-musical elements in a live musical performance focusing primarily on musical environment, musician, physical setting and audience interaction. It also analyses audience levels of satisfaction on each one of the variables involve. The construct was develope...

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Main Authors: Mohd Fahmi, Bin Yahaya, Lee, Ying Quan, Nordiana, Ahmad Nordin
Format: Article
Language:English
Published: Publications International Lahore 2017
Subjects:
Online Access:http://ir.unimas.my/id/eprint/17332/
http://ir.unimas.my/id/eprint/17332/1/THE%20IMPORTANCE%20OF%20NON-MUSICAL%20ELEMENTS%20%28abstract%29.pdf
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author Mohd Fahmi, Bin Yahaya
Lee, Ying Quan
Nordiana, Ahmad Nordin
author_facet Mohd Fahmi, Bin Yahaya
Lee, Ying Quan
Nordiana, Ahmad Nordin
author_sort Mohd Fahmi, Bin Yahaya
building UNIMAS Institutional Repository
collection Online Access
description This study examines the importance of non-musical elements in a live musical performance focusing primarily on musical environment, musician, physical setting and audience interaction. It also analyses audience levels of satisfaction on each one of the variables involve. The construct was developed based on present literature and was put to the test on Malaysian grounds. A set of 200 self-administered questionnaires were randomly distributed to audiences at several musical performance venues. The data was analysed quantitatively using descriptive statistics. Due to the experiential nature of performing arts, it is to the best interest of production crew as well as the artists involved to know what is it that audiences look for in a live musical performance and serve them. The evidence from this study suggested that audience response to musical as well as non-musical elements. In order to ensure delightful experience, arts event managers are advice to give if not equal, considerable attention to the factors involved.
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institution Universiti Malaysia Sarawak
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publishDate 2017
publisher Publications International Lahore
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spelling unimas-173322017-08-21T07:24:01Z http://ir.unimas.my/id/eprint/17332/ The Importance Of Non-Musical Elements And Level Of Satisfaction In A Live Musical Show Mohd Fahmi, Bin Yahaya Lee, Ying Quan Nordiana, Ahmad Nordin NX Arts in general This study examines the importance of non-musical elements in a live musical performance focusing primarily on musical environment, musician, physical setting and audience interaction. It also analyses audience levels of satisfaction on each one of the variables involve. The construct was developed based on present literature and was put to the test on Malaysian grounds. A set of 200 self-administered questionnaires were randomly distributed to audiences at several musical performance venues. The data was analysed quantitatively using descriptive statistics. Due to the experiential nature of performing arts, it is to the best interest of production crew as well as the artists involved to know what is it that audiences look for in a live musical performance and serve them. The evidence from this study suggested that audience response to musical as well as non-musical elements. In order to ensure delightful experience, arts event managers are advice to give if not equal, considerable attention to the factors involved. Publications International Lahore 2017 Article PeerReviewed text en http://ir.unimas.my/id/eprint/17332/1/THE%20IMPORTANCE%20OF%20NON-MUSICAL%20ELEMENTS%20%28abstract%29.pdf Mohd Fahmi, Bin Yahaya and Lee, Ying Quan and Nordiana, Ahmad Nordin (2017) The Importance Of Non-Musical Elements And Level Of Satisfaction In A Live Musical Show. Science International (Lahore), 29 (1). pp. 139-142. ISSN 1013-5316 https://www.sci-int.com/pdf/105400593007-Sci%20Int%20139-142.pdf
spellingShingle NX Arts in general
Mohd Fahmi, Bin Yahaya
Lee, Ying Quan
Nordiana, Ahmad Nordin
The Importance Of Non-Musical Elements And Level Of Satisfaction In A Live Musical Show
title The Importance Of Non-Musical Elements And Level Of Satisfaction In A Live Musical Show
title_full The Importance Of Non-Musical Elements And Level Of Satisfaction In A Live Musical Show
title_fullStr The Importance Of Non-Musical Elements And Level Of Satisfaction In A Live Musical Show
title_full_unstemmed The Importance Of Non-Musical Elements And Level Of Satisfaction In A Live Musical Show
title_short The Importance Of Non-Musical Elements And Level Of Satisfaction In A Live Musical Show
title_sort importance of non-musical elements and level of satisfaction in a live musical show
topic NX Arts in general
url http://ir.unimas.my/id/eprint/17332/
http://ir.unimas.my/id/eprint/17332/
http://ir.unimas.my/id/eprint/17332/1/THE%20IMPORTANCE%20OF%20NON-MUSICAL%20ELEMENTS%20%28abstract%29.pdf