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Relationship Between Brand Equity And Consumer Purchase Decision: A Case Of An International Brand Of Footwear

Footwear has immense effects on the fashion industry and goes beyond fashion to cater to other functions such as sports, office, urban streets and technical outdoor. The objective of the study is to discover the relationship between brand equity and consumer purchase decision in an international bra...

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Bibliographic Details
Main Authors:	Fadilah, Siali, Pang, Jiayi, Mahani Mohammad, Abdu Shakur, Siti Aisyah, Ya’kob
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA 2016
Subjects:	HF Commerce
Online Access:	http://ir.unimas.my/id/eprint/17304/ http://ir.unimas.my/id/eprint/17304/1/RELATIONSHIP%20BETWEEN%20BRAND%20EQUITY%20%28abstract%29.pdf

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