Intention to Attend the Rainforest World Music Festival: Local Visitor Perspectives

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Intention to Attend the Rainforest World Music Festival: Local Visitor Perspectives

The annual Rainforest World Music Festival in Sarawak, Malaysia is a much celebrated tourism event and has global awareness as a festival of world music. Notwithstanding the popularity of the festival, there has been no study of visitor intentions. Drawing upon the theory of planned behavior, this s...

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Bibliographic Details
Main Authors:	Hiram, Ting, Mary Wan, Mering, Shahren, Ahmad Zaidi Adruce, Mumtaz Ali, Memon
Format:	Article
Language:	English
Published:	Cognizant Communication Corporation 2017
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/17226/ http://ir.unimas.my/id/eprint/17226/1/Intention%20to%20attend%20the%20rainforest%20world%20music%20festival%20%28abstract%29.pdf

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