GE 13: The Influence of Ethnic Newspapers in Shaping the Opinion of Indian and Chinese Voters
This paper attempts to assess the role of Tamil and Chinese newspapers in exerting influence on Indian and Chinese voters, before and after Malaysia’s 2013 General Election (GE13). This study employs both content analysis and survey to examine media agenda and public agenda specifically the Chinese...
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| Format: | Article |
| Language: | English |
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Universiti Kebangsaan Malaysia
2017
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| Online Access: | http://ir.unimas.my/id/eprint/17199/ http://ir.unimas.my/id/eprint/17199/1/GE%2013%20The%20Influence%20of%20Ethnic%20Newspapers%20in%20Shaping%20%28abstract%29.pdf |
| _version_ | 1848838235663368192 |
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| author | Zeti Azreen, Ahmad Siti Haslina, Hussin Mutiu Adekunle, Ganiyu |
| author_facet | Zeti Azreen, Ahmad Siti Haslina, Hussin Mutiu Adekunle, Ganiyu |
| author_sort | Zeti Azreen, Ahmad |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | This paper attempts to assess the role of Tamil and Chinese newspapers in exerting influence on Indian and Chinese voters, before and after Malaysia’s 2013 General Election (GE13). This study employs both content analysis and survey to examine media agenda and public agenda specifically the Chinese and Indian ethnic groups. In total, 4,951 news items were obtained from two major language newspapers comprising Sin Chew, Nanyang Siang Pau, Tamil Nesan and Malaysia Nanban, during the election campaign period. These news items have been coded according to seventeen categories. A total of 754 Chinese and 183 Indians had participated in the public opinion survey conducted before the general election, and a total of 618 Chinese and 122 Indians responded after the general election. This study found that both Tamil and Chinese newspapers did not influence the agenda of the Chinese and Indian respondents nationwide. Politics appeared as the top issue reported in both ethnic newspapers while crime appeared as the most important issue of concern to both Chinese and Indian respondents. |
| first_indexed | 2025-11-15T06:52:20Z |
| format | Article |
| id | unimas-17199 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:52:20Z |
| publishDate | 2017 |
| publisher | Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-171992017-10-03T02:19:19Z http://ir.unimas.my/id/eprint/17199/ GE 13: The Influence of Ethnic Newspapers in Shaping the Opinion of Indian and Chinese Voters Zeti Azreen, Ahmad Siti Haslina, Hussin Mutiu Adekunle, Ganiyu H Social Sciences (General) This paper attempts to assess the role of Tamil and Chinese newspapers in exerting influence on Indian and Chinese voters, before and after Malaysia’s 2013 General Election (GE13). This study employs both content analysis and survey to examine media agenda and public agenda specifically the Chinese and Indian ethnic groups. In total, 4,951 news items were obtained from two major language newspapers comprising Sin Chew, Nanyang Siang Pau, Tamil Nesan and Malaysia Nanban, during the election campaign period. These news items have been coded according to seventeen categories. A total of 754 Chinese and 183 Indians had participated in the public opinion survey conducted before the general election, and a total of 618 Chinese and 122 Indians responded after the general election. This study found that both Tamil and Chinese newspapers did not influence the agenda of the Chinese and Indian respondents nationwide. Politics appeared as the top issue reported in both ethnic newspapers while crime appeared as the most important issue of concern to both Chinese and Indian respondents. Universiti Kebangsaan Malaysia 2017 Article PeerReviewed text en http://ir.unimas.my/id/eprint/17199/1/GE%2013%20The%20Influence%20of%20Ethnic%20Newspapers%20in%20Shaping%20%28abstract%29.pdf Zeti Azreen, Ahmad and Siti Haslina, Hussin and Mutiu Adekunle, Ganiyu (2017) GE 13: The Influence of Ethnic Newspapers in Shaping the Opinion of Indian and Chinese Voters. Jurnal Komunikasi, 33 (2). pp. 40-54. ISSN 2289-1528 http://www.ukm.my/jkom |
| spellingShingle | H Social Sciences (General) Zeti Azreen, Ahmad Siti Haslina, Hussin Mutiu Adekunle, Ganiyu GE 13: The Influence of Ethnic Newspapers in Shaping the Opinion of Indian and Chinese Voters |
| title | GE 13: The Influence of Ethnic Newspapers in Shaping the Opinion of Indian and Chinese Voters |
| title_full | GE 13: The Influence of Ethnic Newspapers in Shaping the Opinion of Indian and Chinese Voters |
| title_fullStr | GE 13: The Influence of Ethnic Newspapers in Shaping the Opinion of Indian and Chinese Voters |
| title_full_unstemmed | GE 13: The Influence of Ethnic Newspapers in Shaping the Opinion of Indian and Chinese Voters |
| title_short | GE 13: The Influence of Ethnic Newspapers in Shaping the Opinion of Indian and Chinese Voters |
| title_sort | ge 13: the influence of ethnic newspapers in shaping the opinion of indian and chinese voters |
| topic | H Social Sciences (General) |
| url | http://ir.unimas.my/id/eprint/17199/ http://ir.unimas.my/id/eprint/17199/ http://ir.unimas.my/id/eprint/17199/1/GE%2013%20The%20Influence%20of%20Ethnic%20Newspapers%20in%20Shaping%20%28abstract%29.pdf |