Role models influence on young adults purchase intentions and behaviors

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Role models influence on young adults purchase intentions and behaviors

This study replicates portions of Martin & Bush (2000) in a Malaysian consumers' context. intended to determine role models influence 011 young adults purchase intentions and behavior. Moreover. it intends to examine whether parents (direct) Dr celebrities (vicarious) role models are more i...

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Bibliographic Details
Main Author:	Chung, Yen Nee.
Format:	Final Year Project Report / IMRAD
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2006
Subjects:	HC Economic History and Conditions
Online Access:	http://ir.unimas.my/id/eprint/17149/ http://ir.unimas.my/id/eprint/17149/4/Chung%20Yen%20Nee%20ft.pdf

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