Network Relationships for Firm’s Value-Added Strategies:
A Case Study of Sarawak Convention Bureau (SCB)

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Network Relationships for Firm’s Value-Added Strategies: A Case Study of Sarawak Convention Bureau (SCB)

The fragmented nature of the convention industry requires a substantial degree of networking and collaboration among the multifaceted network relationships in destination marketing. Forming specific societal structures and processes within the delegates and convention-related businesses, the evoluti...

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Bibliographic Details
Main Authors:	Hamrila, Abdul Latip, Smyrnios, Kosmas X.
Format:	Article
Language:	English
Published:	Billion Brains 2012
Subjects:	HB Economic Theory
Online Access:	http://ir.unimas.my/id/eprint/17034/ http://ir.unimas.my/id/eprint/17034/1/Network%20Relationships%20for%20Firm%27s%20Value-Added%20strategies%20%28abstract%29.pdf

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