The influence of fear appeal advertising toward consumers' attitute, emotion, reaction, and purchase intention in Kuching, Sarawak

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The influence of fear appeal advertising toward consumers' attitute, emotion, reaction, and purchase intention in Kuching, Sarawak

Bibliographic Details
Main Author:	Sim, Swee Liang.
Format:	Final Year Project Report / IMRAD
Language:	English English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2005
Subjects:	HC Economic History and Conditions
Online Access:	http://ir.unimas.my/id/eprint/17022/ http://ir.unimas.my/id/eprint/17022/1/The%20influence%20of%20fear%20appeal%20advertising%20toward%20consumers%27%20attitute%2C%20emotion%2C%20reaction%2C%20and%20purchase%20intention%20in%20Kuching%2C%20Sarawak%20%2824%20pages%29.pdf http://ir.unimas.my/id/eprint/17022/7/Sim%20Swee%20Liang.pdf

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