The influence of fear appeal advertising toward consumers' attitute, emotion, reaction, and purchase intention in Kuching, Sarawak
| Main Author: | |
|---|---|
| Format: | Final Year Project Report / IMRAD |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2005
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/17022/ http://ir.unimas.my/id/eprint/17022/1/The%20influence%20of%20fear%20appeal%20advertising%20toward%20consumers%27%20attitute%2C%20emotion%2C%20reaction%2C%20and%20purchase%20intention%20in%20Kuching%2C%20Sarawak%20%2824%20pages%29.pdf http://ir.unimas.my/id/eprint/17022/7/Sim%20Swee%20Liang.pdf |
| _version_ | 1848838187923800064 |
|---|---|
| author | Sim, Swee Liang. |
| author_facet | Sim, Swee Liang. |
| author_sort | Sim, Swee Liang. |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T06:51:34Z |
| format | Final Year Project Report / IMRAD |
| id | unimas-17022 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T06:51:34Z |
| publishDate | 2005 |
| publisher | Universiti Malaysia Sarawak, (UNIMAS) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-170222024-03-07T06:27:03Z http://ir.unimas.my/id/eprint/17022/ The influence of fear appeal advertising toward consumers' attitute, emotion, reaction, and purchase intention in Kuching, Sarawak Sim, Swee Liang. HC Economic History and Conditions Universiti Malaysia Sarawak, (UNIMAS) 2005 Final Year Project Report / IMRAD NonPeerReviewed text en http://ir.unimas.my/id/eprint/17022/1/The%20influence%20of%20fear%20appeal%20advertising%20toward%20consumers%27%20attitute%2C%20emotion%2C%20reaction%2C%20and%20purchase%20intention%20in%20Kuching%2C%20Sarawak%20%2824%20pages%29.pdf text en http://ir.unimas.my/id/eprint/17022/7/Sim%20Swee%20Liang.pdf Sim, Swee Liang. (2005) The influence of fear appeal advertising toward consumers' attitute, emotion, reaction, and purchase intention in Kuching, Sarawak. [Final Year Project Report / IMRAD] (Unpublished) |
| spellingShingle | HC Economic History and Conditions Sim, Swee Liang. The influence of fear appeal advertising toward consumers' attitute, emotion, reaction, and purchase intention in Kuching, Sarawak |
| title | The influence of fear appeal advertising toward consumers' attitute, emotion, reaction, and purchase intention in Kuching, Sarawak |
| title_full | The influence of fear appeal advertising toward consumers' attitute, emotion, reaction, and purchase intention in Kuching, Sarawak |
| title_fullStr | The influence of fear appeal advertising toward consumers' attitute, emotion, reaction, and purchase intention in Kuching, Sarawak |
| title_full_unstemmed | The influence of fear appeal advertising toward consumers' attitute, emotion, reaction, and purchase intention in Kuching, Sarawak |
| title_short | The influence of fear appeal advertising toward consumers' attitute, emotion, reaction, and purchase intention in Kuching, Sarawak |
| title_sort | influence of fear appeal advertising toward consumers' attitute, emotion, reaction, and purchase intention in kuching, sarawak |
| topic | HC Economic History and Conditions |
| url | http://ir.unimas.my/id/eprint/17022/ http://ir.unimas.my/id/eprint/17022/1/The%20influence%20of%20fear%20appeal%20advertising%20toward%20consumers%27%20attitute%2C%20emotion%2C%20reaction%2C%20and%20purchase%20intention%20in%20Kuching%2C%20Sarawak%20%2824%20pages%29.pdf http://ir.unimas.my/id/eprint/17022/7/Sim%20Swee%20Liang.pdf |