Framing crisis response messages on Facebook: a second level agenda analysis of MH370
A crisis can certainly bring great threats to an organisation. In time of crisis, what the organisation says and does may impose significant effect on the organisation’s effort to survive its reputational damages. Although crisis responses are considered a common topic, this rapidly growing field...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2017
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| Online Access: | http://ir.unimas.my/id/eprint/16829/ http://ir.unimas.my/id/eprint/16829/1/Framing%20crisis%20response%20messages%20on%20Facebook%20%28abstract%29.pdf |
| _version_ | 1848838146681208832 |
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| author | Dayang Aizza Maisha, Abang Ahmad Noratikah, Mohamad Ashari Mus Chairil, Samani |
| author_facet | Dayang Aizza Maisha, Abang Ahmad Noratikah, Mohamad Ashari Mus Chairil, Samani |
| author_sort | Dayang Aizza Maisha, Abang Ahmad |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | A crisis can certainly bring great threats to an organisation. In time of crisis, what the organisation says and does may impose significant
effect on the organisation’s effort to survive its reputational damages. Although crisis responses are considered a common topic, this rapidly
growing field of research is however vital to be critically explored. In light of Situational Crisis Communication Theory (SCCT) [1] and the
Second-level Agenda Setting approach [2], this study seeks to analyse the message frames used by Malaysia Airlines System (MAS) in the formation of MH370 crisis response messages that that were disseminated directly to
the organisation’s stakeholders on Facebook. The convergence of framing and second level agenda setting has made this study significant as it advances the explication of potential crisis communication effects by
underscoring the distinct importance held by certain attributes and frames, in the content of a crisis response message. This paper also includes discussion on the directions for future research on crisis response strategies particularly in the local context. |
| first_indexed | 2025-11-15T06:50:55Z |
| format | Article |
| id | unimas-16829 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:50:55Z |
| publishDate | 2017 |
| publisher | EDP Sciences |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-168292023-10-31T03:18:26Z http://ir.unimas.my/id/eprint/16829/ Framing crisis response messages on Facebook: a second level agenda analysis of MH370 Dayang Aizza Maisha, Abang Ahmad Noratikah, Mohamad Ashari Mus Chairil, Samani HE Transportation and Communications A crisis can certainly bring great threats to an organisation. In time of crisis, what the organisation says and does may impose significant effect on the organisation’s effort to survive its reputational damages. Although crisis responses are considered a common topic, this rapidly growing field of research is however vital to be critically explored. In light of Situational Crisis Communication Theory (SCCT) [1] and the Second-level Agenda Setting approach [2], this study seeks to analyse the message frames used by Malaysia Airlines System (MAS) in the formation of MH370 crisis response messages that that were disseminated directly to the organisation’s stakeholders on Facebook. The convergence of framing and second level agenda setting has made this study significant as it advances the explication of potential crisis communication effects by underscoring the distinct importance held by certain attributes and frames, in the content of a crisis response message. This paper also includes discussion on the directions for future research on crisis response strategies particularly in the local context. EDP Sciences 2017 Article PeerReviewed text en http://ir.unimas.my/id/eprint/16829/1/Framing%20crisis%20response%20messages%20on%20Facebook%20%28abstract%29.pdf Dayang Aizza Maisha, Abang Ahmad and Noratikah, Mohamad Ashari and Mus Chairil, Samani (2017) Framing crisis response messages on Facebook: a second level agenda analysis of MH370. SHS Web of Conferences, 33. https://doi.org/10.1051/shsconf/20173300035 DOI: 10.1051/20173300035 |
| spellingShingle | HE Transportation and Communications Dayang Aizza Maisha, Abang Ahmad Noratikah, Mohamad Ashari Mus Chairil, Samani Framing crisis response messages on Facebook: a second level agenda analysis of MH370 |
| title | Framing crisis response messages on Facebook: a second level agenda analysis of MH370 |
| title_full | Framing crisis response messages on Facebook: a second level agenda analysis of MH370 |
| title_fullStr | Framing crisis response messages on Facebook: a second level agenda analysis of MH370 |
| title_full_unstemmed | Framing crisis response messages on Facebook: a second level agenda analysis of MH370 |
| title_short | Framing crisis response messages on Facebook: a second level agenda analysis of MH370 |
| title_sort | framing crisis response messages on facebook: a second level agenda analysis of mh370 |
| topic | HE Transportation and Communications |
| url | http://ir.unimas.my/id/eprint/16829/ http://ir.unimas.my/id/eprint/16829/ http://ir.unimas.my/id/eprint/16829/ http://ir.unimas.my/id/eprint/16829/1/Framing%20crisis%20response%20messages%20on%20Facebook%20%28abstract%29.pdf |