Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370

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Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370

In time of crisis, the organisation’s tactic in responding to the crisis according to its type/s may significantly affect the organisation’s effort to survive its reputational damages. The study of crisis response strategy (CRS) requires further exploration within the Malaysian context, moreso with...

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Bibliographic Details
Main Authors:	Noratikah, Mohamad Ashar, Dayang Aizza Maisha, Abang Ahmad, Mus Chairil, Samani
Format:	Article
Language:	English
Published:	EDP Sciences 2017
Subjects:	HE Transportation and Communications
Online Access:	http://ir.unimas.my/id/eprint/16824/ http://ir.unimas.my/id/eprint/16824/7/Crisis.pdf

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